Managed marketing campaigns to drive inbound leads across the higher education and healthcare industriesCollaborated cross-functionally with sales, research, web, and content teams to build, execute, and track successful campaignsCarried out quarterly product analysis to identify new areas for growth and cross-sell opportunitiesWorked closely with sales teams to ensure alignment of messaging and achievement of overall marketing and sales goals, and provided weekly updates on key performance metrics to senior managementPlanned and executed integrated marketing campaigns for prospect meetings, webinars and content givesDrove strategy for yearly tradeshows and conferences and made recommendations for areas of improvementMonitored campaign progress closely to ensure high quality leads and an increase in lead-to-NBB conversion rates Utilized Salesforce and Eloqua to generate targeted prospect lists for cross-sell opportunities, direct mail and email campaigns

Managed member relationships and renewals by communicating with hospital executives on a daily basis, drafting contracts, and coordinating member eventsDeveloped bi-yearly quality assurance analyses to examine the health of program membership through Salesforce report generation and Excel data interpretationTrained new employees during the onboarding process and mentored them throughout their first 3 months

Generated new business by conducting market research, identifying opportunities, and communicating with healthcare executives on a daily basis

Licensed NJ Real Estate Agent

Largest student-run financial institution in the country with over $15.4 million in peak assets and more than 12,000 accounts. Worked to protect the assets of the credit union by collecting on delinquent loans and negative accounts.