Lauren Shield King Email & Phone Number

Grand Rapids, MI, US

Rockford, Michigan, US

Rockford, Michigan, US

- Champions the mining process of consumer insights and trends to infuse a consumer-first approach within product and creative brief development.- Utilizes consumer testing to develop and launch marketing campaigns. Most recent full-funnel campaign exceeded category benchmarks in pre-market consumer testing and was on par with the most well-known brands in.

Rockford, Michigan, US

* Led internal team and agency partners in execution of public relations and communications strategies across paid, earned, shared, and owned media (press/influencer relations, paid and non-profit partnerships, CSR and DEI strategies, purpose-based campaigns, and brand ambassador programs)* Interpreted consumer and trend insights to develop campaigns and.

Rockford, Michigan, US

Rockford, Michigan, US

• Orchestrate B2B and B2C public relations plans while driving thought leadership, exceeding media impression goals, and overseeing team members, agencies, and partner relationships for nationwide events and festivals.
• Develop C-Suite media messaging and consult on strategy and best practices
• Pitch and build relationships with major media outlets and garner placements in mainstream and industry publications
• Manage publicist, media, and stakeholder communication for consumer brands and events including press conference execution, government and community relations, and sponsor relationships
• Devise and implement crisis communications plans for events with 90,000+ attendees and dispatch strategy and actions across public safety officials and internal departments
• Boost revenue through strengthening current and establishing new marketing campaigns and promotions

• Managed the launch of brands and events from ideation to announcement
• Spearheaded the process and implementation of a company-wide system that streamlined communication and accelerated timelines for more efficient launches

• Managed team of six and implemented digital and traditional B2B and B2C campaigns
• Standardized processes for content planning and execution across company’s internal and external communication channels
• Developed and managed budgets of $1 million+ for consumer marketing plans
• Increased brand social following by nearly 450% through engagement strategies and tactics

• Developed systems and protocol for event directors to successfully plan and execute a nationwide running series with 50+ events and hundreds of thousands of participants
• Formalized system and process for access, credentials, and back of house functions for inaugural Firefly Music Festival with 30,000+ attendees
• Authored permitting documents and attended hearings with state and county officials for approval on production of large-scale events

New York, NY, US

Auburn Hills, Michigan, US

Royal Oak, MI, US