Lauren Shroll Email & Phone Number

Hillsboro, Or, Us

Jervis Systems is a guest access and smart home device automation platform that allows property owners and managers to automate their short-term rentals, vacation homes, and boutique hotels from anywhere in the world.As the Communications Lead, I guide email marketing efforts, create sales enablement materials, and spin up user guides and other support documentation to help customers with all their questions and setup needs. I also handle partner relations, helping create valuable events and promotions with our incredible global partners.

Portland, Oregon, United States

Portland, Oregon, United States

I am a content writer and marketing lead for B2B SaaS (i.e. proptech, edtech, and HR tech) and food & beverage startups. I also ghostwrite for Inc. 5000, Fortune 500, and Entrepreneur Magazine's Top 100 (Most Powerful Women) business leaders. I work with founders and teams that are keen on asking "what if..." and are always curious about what makes people tick and click. Together, we execute content marketing strategies that support lead generation, sales, product evolution, and customer happiness.✍️ Cactus: Developed early competitor landing pages and blog articles to prepare for product launch, determine product positioning, and create initial brand awareness✍️ CodeSubmit: Wrote developer-focused articles that trended on Reddit, receiving 590+ upvotes and 250+ comments, establishing brand authority in online communities✍️ Jervis Systems: Managed product marketing campaigns for leading security and PMS channel partners, including August & Yale Home, Hostfully, and dormakaba; Initiated a review campaign over 15 days to go from zero reviews to 18 Google reviews, 7 Facebook reviews, and 3 G2 reviews✍️ Baking Evolution: Took over the email newsletter to craft monthly emails with an average 47.3% open rate and 3.9% CTR; Set up online scheduling for masterclasses and additional web pages to 2x signups and create a partnership outreach channel✍️ Wellness Brand: Crafts media request responses, monthly articles, and thought leadership content for placement in BizWomen, LA Weekly, and Thrive Global.✍️ Investment Fund: Wrote fund announcements, social posts, and weekly newsletters to 10,000+ investors and business leaders; Created long-form content for Fast Company; Drafted outreach copy to land expert podcast interviews

Beaverton, Oregon, United States

Project OTY is an online leadership program made up of interactive educational exercises empowering individuals and organizations to strengthen future-proof leadership skills and craft cultures of accountability. Individuals are introduced to a framework for living a peaceful, productive life and navigating transformative times with confidence. As a result, individuals and their employing organizations form a longer-term, win-win relationship to simultaneously achieve more than they ever imagined possible.My (now) fractional ops role puts me at the intersection of product development, marketing, content and brand strategy, and stakeholder communications.• Created a presentation and handouts for a 2-day leadership workshop for the American Red Cross IHL program (over 200 attendees)• Crafted an 8-page white paper for an 18,000+ member business executive community• Scripted, designed visuals, and created a sales funnel for goal-setting and leadership workshops through WebinarJam & Stealth Seminar• Designed a 4-phase product roadmap to guide feature estimations and product development with an offshore development team• Supports B2B lead generation, product signups, and brand awareness with articles ranked in Google's top 5 search results• Drafted website landing pages and product copy in collaboration with a web designer and offshore product development team• Developed a library of 2-minute promotional testimonial videos for B2B outreach • Designed case studies for happy B2B clients (American Red Cross, State Farm Insurance, Beaverton High School, and Corvallis High School)

Virginia

• Oversaw task management for a team of 5 globally-distributed developers using Jira• Updated booking sites and social media platform pages based on property modifications, photoshoots, and information updates for the company's short-term rental property• Created SEO-optimized articles and web content for Guarded Horizons and its clients• Created, scheduled, and structured segmented email campaigns through Active Campaign• Used Hootsuite and Later to manage social media marketing on Twitter, Pinterest, Facebook, and Instagram• Created ad/ad set/social post designs in Canva • Attended training for marketing and media buyer practices for Facebook marketing, ad retargeting, SEO, and email marketingSecure My Sanity Web & Course Development: • Created program content for Linux I and Ethical Hacking I lab courses for the University of Oslo• Revamped course PowerPoint design and content layout for IT 223 Information Security Fundamentals I and IT 366 Network Security courses at George Mason University• Created weekly quiz content and grading guides for IT 223 and IT 366 courses at George Mason University• Managed custom development projects for B2B clients in accounting, commercial, federal IT consulting, and property rentals• Led efforts in designing and updating internal company pages with the SecureMySanity® design and programming team

Athens, Ohio, United States

- Led portfolio updates on the Athens dietetic internship program for the Accreditation Council for Education in Nutrition and Dietetics (ACEND) 2019 site review- Guided plot design, raw material sourcing and coordinated labor for Morrison-Gordon Botanical Site- Assisted in harvesting and garden upkeep in the Athens Plant Biology gardens with garden events and tours

Athens, Ohio

- Promotes the Shagbark mission and journey of local staple food products - Generates market product and bulk order sales year-round - Directs inventory organization and transportation for company market goods weekly

Southeast Campus: Portland Community College

- Created a grant narrative to successfully obtain $40,000 in funds for the Southeast Learning Garden - Collaborated with the Green Initiative Fund Committee in negotiating district-wide grant submissions- Represented Portland Community College on the Green Fund panel at the Oregon Higher Education Sustainability Conference

Bachelor’S Degree, Applied Nutrition

Activities and Societies: OU Nutrition Club; Food Matters Organization; OU Harry Potter Alliance (OUHPA); OU Billiards Club;- Athens.

Associate’S Degree, General Studies

Activities and Societies: Associated Students of Portland Community College (ASPCC); PCC Green Initiative Fund Committee; Southeast Green.