Skills:•Proficient skills in Windows and Mac, Microsoft Office, Prezi, Pages, Strata Platforms, and MediaTools. •Excellent skills with Social Media platforms such as Twitter, Facebook, and LinkedIn•Beginner knowledge of Photoshop•Experience with Facebook Insights, Google Adwords, and Google Analytics.
Key Contacts
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Media DirectorKey Contacts Oct 2018 - Present
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Senior Media BuyerKey Contacts, Llc Apr 2017 - Oct 2018- Negotiate schedules to meet client goals, specializing in direct response/cost per call models.- Cultivate and maintain relationship with networks nationwide- Handle client concerns and maintenance of media schedules before, during, and after the schedule runs. - Analyze multiple sources of internal and external data to assist in media buying decisions. -
Media PlannerMoroch Partners Sep 2016 - Apr 2017Dallas, Texas, UsDevelop and execute effective media plans in all media (including all Paid channels) to support client campaigns and brands Proactively seek and review and/or develop new and innovative media solutions Utilize Broadcast, Digital and Out of Home teams as thought partners in building the overall strategyWork in an integrated way with other disciplines, including brand planning, creative, account service, etc. -
Media Planner/BuyerInline Media Sep 2015 - Sep 2016Denver, Co, UsUtilize research and historical data to determine which mix of media platforms will efficiently reach clients’ target audience.Continuously study target audience’s to adjust media schedules in response to changing demographics and psycho-graphics.Work with client and creative team to consider most effective media combinations. Through strong negotiations, obtain the best advertising rates, adjust media schedules, manage budgets and monitor and update clients on the effectiveness of campaigns. -
Media MaverickInline Media Jan 2013 - Sep 2015Denver, Co, UsProvide media buying for clients utilizing both traditional and non-traditional media through strong negotiating skills, research with strategic and creative thinking.Interpret results and ensure dialogue with client to optimize future campaign goals.Head project manager for InLine Media website resdesign. -
Account CoordinatorThe Creative Group Oct 2012 - Dec 2012Menlo Park, Ca, UsEffectively communicated project status and details to clients.Regularly made recommendations to account director on ideas to improve projects.Worked with project leaders to effectively complete SOW to the highest quality.Assisted with project research, timelines, and scheduling to meet deadlines and reach client expectations. -
ManagerCitymd Oct 2011 - Oct 2012Ny, Ny, UsTrained new managers and receptionists on front desk and other clerical responsibilities.Responsible for patient intake, retrieving vitals, and assisting with medical procedures.Placed all orders for office and medical supplies, equipment, and vaccinations.Created and updated receptionist roles and responsibilities.Ensured all patients were thoroughly satisfied with their visit. Certified that all medical concerns were addressed.Obtained pre-authorizations from insurance comapnies for patient medical procedures.Facilitated specialists and radiology referrals for patients. -
Ad Group PresidentFashion Institute Of Technology May 2011 - Aug 2012New York, Ny, UsConducted research and developed creative strategies and executions for group projects.Arranged guest speakers and agency visits for club meetings.Brand Ambassador at annual Career Conference hosted by Advertising Women of NY.American Advertising Federation National Student Advertising CompetitionClients: 2011-2012: Nissan• Conduct primary and secondary research on a multicultural target market.• Help design an innovative campaign to help increase market share.• Oversee all aspects of the campaign.2010-2011: JCPenney• Team Presenter• Conducted research and developed creative strategies and executions. Expanded ideas through extensive media plans, including digital and social media. • Developed advertising and branding campaign for the New York City Police Foundation• Arrange guest speakers and agency visits for club meetings• Brand Ambassador at annual Career Conference hosted by Advertising Women of New York (AWNY) -
Advertising ManagerW27 Sep 2011 - Feb 2012Maintain contact with key advertising accounts & deliver outstanding service.Create new sources of revenue by targeting current and new advertisers.Advocate for FIT clubs and organizations through a well written monthly column.
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ServerBar 89 May 2011 - Sep 2011
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InternIris Worldwide Jun 2011 - Aug 2011London, GbCarried out research for multiple brands using Facebook insights, Google analytics, as well and other online resources and in store studies. Assisted in copywriting for brands' website and social media.Developed competive analyses for Teckitt Benckiser brands. -
WaitressRub Bbq Mar 2009 - May 2011· Serve Customers · Train new employees · Manage phone desk
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InternAka New York Jun 2009 - May 2010· Organized library for design and merchandising departments. · Locate fabrics and appliqués to assist in designing new collections. · Use computer programs such as excel to aid in inventory, public relations, marketing and designs.
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Sales AssociateShiseido/Bloomingdales Sep 2008 - Dec 2008· Promote fragrances to meet weekly goals. · Acquire clientele and insure that they receive excellent customer service. · Assist customers and educate them on the quality of the products
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Sales Associate/Visual MerchandiserBcbg Max Azria Mar 2008 - Aug 2008Los Angeles, California, Us· Directed all associates through floor sets to merchandise the store. · Created unique window designs based on company guidelines. · Administered associates goals, responsibilities, and schedules. · Managed my own clientele book and maintained top sales.
Lauren Sieber-Prust Education Details
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Fashion Institute Of TechnologyAdvertising And Marketing Communications -
Fashion Institute Of TechnologyFashion Merchandising And Management
Frequently Asked Questions about Lauren Sieber-Prust
What company does Lauren Sieber-Prust work for?
Lauren Sieber-Prust works for Key Contacts
What is Lauren Sieber-Prust's role at the current company?
Lauren Sieber-Prust's current role is Media Director at Key Contacts.
What schools did Lauren Sieber-Prust attend?
Lauren Sieber-Prust attended Fashion Institute Of Technology, Fashion Institute Of Technology.
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