Lauren Sierra Email & Phone Number

Doral, Fl

- Ensure effective, branded marketing communications throughout the company website, email marketing, print communication & advertisements.- Overseeing the website redesign which includes the introduction of an e-commerce platform & implementation of new digital marketing strategies.- Manage & design segmented email marketing campaigns targeted to customers based in the United States, Latin America & Canada in order to increase global sales.- Leading the market launch for new products such as the Annual Decowraps Stock Line, Sustainable Packaging Collection & In-Store Upgrades.- Manage the coordination of events & trade shows. - Budget & organize marketing funds.- Photograph stock products & retouch images.- Conduct research & focus groups concentrating on major mass market retailers & packaging trends.- Collaborate with the Sales & Design Departments in order to monitor sales & ensure customer satisfaction.- Recruit, hire & train Marketing Assistants & Interns.- Responsible for the annual redesign of the Decowraps showroom in order to inspire creativity & improve customer meeting productivity.

Miami Beach, Fl

- Rebranded restaurant images by revamping various menus, event packets, social media content & print marketing.- Designed all marketing materials inlcuding posters & signage.- Secured sponsorships & negotiated advertising contracts.- Organized special events such as New Year’s Eve.- Managed all social media accounts & monitored market trends.- Budgeted & organized advertising funds.- Clearly & promptly communicated pertinent information to restaurant staff such as reservation inquiries & menu updates.- Produced, edited & proofed copy for marketing communications including email marketing collateral, website content and advertisements.- Managed all online customer service platforms such as TripAdvisor, Yelp, Facebook & Google.- Created content for radio & print media.- Updated menus in print & online via WordPress & OpenTable.- Collaborated with hotel managers & concierge to ensure restaurant visibility & guest awareness.- Directed the hiring, training & performance evaluations for Marketing Assistants and Personal Assistants for the CEO.- Purchased restaurant equipment & office supplies.- Recognized & formally acknowledged outstanding staff performance to boost company morale and productivity.- Traveled on-site to schedule meetings, photograph dishes for social media and oversee professional photoshoots.- Secured awards such as the Wine Spectator Award of Excellence, USA Today 10Best Reader’s Choice, TripAdvisor Award of Excellence & the DiRoNa Award in Fine Dining.

Miami/Fort Lauderdale Area

- Design brochures, logos, posters, ads & flyers.- Manage email campaigns via Constant Contact.- Create and update websites via WordPress.- Photograph events.- Update social media accounts.- Conduct research required to develop marketing strategies.- Post client event calendars via websites such as Miami New Times and the Miami Herald.

Miami/Fort Lauderdale Area

- Designed brochures & business cards- Oversaw website redesign- Updated email campaign- Managed office operations to ensure efficiency & productivity- Managed accounts receivable & payable

Miami/Fort Lauderdale Area

- Assisted with event planning & photo shoots- Designed event flyers & 2014 Style Mafia Linesheet- Managed & updated social media accounts- Updated company database- Redesigned client logos

Miami/Fort Lauderdale Area

- Managed Facebook, Twitter & YouTube accounts- Designed Facebook covers photos, YouTube headers, website graphics, business coupons & logos- Performed usability tests on website & app- Wrote press releases & blog posts

Miami/Fort Lauderdale Area

- Designed flyers for promotional events- Created content for online blogs- Implemented strategic social media plans & online marketing campaigns- Wrote press releases- Developed & maintained client relations- Increased brand’s weekly local reach by more than 200%

Tallahassee, Florida Area

- Managed e-mail accounts & responded to student requests- Developed content for HMC blog- Created the HMC student manual- Participated in Center meetings

Tallahassee, Florida Area

- Assisted with event promotions, strategic planning & media relations outreach- Promoted the Center to students through electronic & print media- Assessed where students' information via focus groups, interviews & surveys- Organized & catalouged promotional items- Engaged in career development workshops- Presented informational lectures to students- Wrote press releases

Tallahassee, Florida Area

- Promoted 2 large events: The Oxygen Ball & The Crusty Crusader Challenge - Developed & implemented strategic marketing plans - Designed flyers & brochures - Created content for social media websites- Acquired sponsorships - Wrote press releases

Tallahassee, Florida Area

- Completed general offices duties- Managed financial data using Microsoft Excel

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication

Bachelor Of Arts (Ba), Public Relations, 3.8 Gpa

Activities and Societies: FPRA Member, FSU Ad Club Member & FSU Lady Spirithunter- Hispanic Marketing Minor - Bright Futures Recipient.