Lauren Platt Email & Phone Number

As a Leader in Performance and Integrated Marketing, I create comprehensive customer acquisition and retention strategies across marketing channels, including paid media, SEM, social media, email marketing, affiliate marketing, programmatic, direct mail, and sales enablement. I not only manage agency and vendor relationships but also lead a dynamic team of channel leaders dedicated to consistently surpassing goals and delivering impactful results.With over 10 plus years in digital marketing, I bring a robust track record of driving e-commerce growth and enhancing operational efficiency within B2B, D2C and B2C sectors. My ability to cultivate strong partnerships has yielded new opportunities, amplified brand exposure, and driven increased sales. I take pride in my leadership and innovation, particularly in executing multi-channel marketing campaigns that elevate customer engagement and foster loyalty.Specializing in performance marketing, integrated marketing, demand generation, lead generation, omni-channel marketing, data analytics, and marketplace management, I am deeply passionate about creating value for customers and stakeholders through data-driven and customer-centric marketing solutions.Skills: Digital Marketing, Performance Marketing, Customer Acquisition, Omni Channel, Multi Channel, Demand Generation, Lead Generation (Prospecting), Affiliate Marketing, 3rd party Partnerships, Paid Search, Email Marketing, Automation, Personalization, CRM, Display, Retargeting, Video, Youtube, CTV, Mobile Marketing, Social Media, Facebook ads manager, Influencers, PR, Marketplace/Retailer Management (Amazon, Ebay, Walmart, Target), Amazon Advertising, Product Feed Management, Data Analytics (Google analytics, Power BI), Direct Mail, Sales Enablement, Business Development, Content Optimization, Brand Relations, Brand Awareness, Team leader, Managing teams, Customer Data Platform (CDP), Campaign and Brief Management, Google Ads, Salesforce Marketing Cloud, Campaign Strategy and Planning, Channel Strategy, Leadership, Team Building, Transformation, Business' to Business, Business' to Consumer, Direct to Site, Multi million dollar budget management

Listed skills include E Commerce, Online Marketing, Affiliate Marketing, Online Advertising, and 27 others.

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  Indiana University Bloomington

  Telecommunications: Industry Management