Laurens Klein Koerkamp Email and Phone Number

-Motorcycle racing athlete management-Sponsor search & sponsor management (Road Race & Off Road)-On project base:* sponsoring opportunity recommendations to sponsors and suppliers* advice on results potential* racing insurance business introductions * marketing and communication within the motorcycle racing environment* contract evaluation

# As head of the motorsports organisation - technical and non-technical - responsible for the development and implementation of a motorsports and communication strategy at world championship level leading to obtaining world titles and a maximum promotional and communicational return on investment. Tasks (summarised): • management factory race teams (World Superbike, World Motocross, World Supersport) • selection and negotiations with athletes and supported partners • negotiations and drafting agreements • approval and initiation when needed of technical development plans • overall racing communication and exploitation: communication to worldwide media, partners and consumers; social media content and management; promotional activities for sponsors, international retail network and consumers; photo and video shoots; event organisation; exploitation within own sales network; organisation and exploitation of hospitality possibilities, etc. • management external communication agency and staff • implementation and control corporate Visual Identity # Main results achieved: 55 world titles in varies categories under direct and indirect management # Preparation and control of racing activity and communication budget # Search and establishment of sponsorships and partnerships (Title sponsorship examples: Philip Morris, Monster Energy, Sterilgarda, Santander)# Marketing and sales racing parts and overseeing technical support to racing customers# Management of relationship with promotors, organisers and FIM (Federation Internationale de Motocyclisme)# Member of 'International Technical Advisory Counsil' of the FIM# Window between European regional head office and head office in Japan related to all above mentioned activities

As a member of a small team responsible for the development of new Motorcycle and Scooter concepts for the European market and the improvement of existing products Tasks (summarised): • Concept & Design Development, including cooperation in the field of Technical Development, Cost and Production feasability with factory in Japan • Line Up Strategy • Market Analysis (dealers and consumers) • Communication of new products and their positioning • Consultation national European distributorsKey model developments involved in:- R-series (YZF-R1, -R7 & - R6 supersport models)- XJR1200/ SP naked bike- YZ400F motocrosser- Dragstar650 custom- FZS600 Fazer sports bike- Aerox50 scooter- and many more