Responsible for external QinetiQ group digital channels, driving strategies to increase brand awareness and audience engagement. Leading and managing the development of QinetiQ.com and other QinetiQ websites, including the brand and strategy management and development of all regional sites across the QinetiQ Group. Defining, developing and implementing QinetiQ’s SEO direction and priorities, utilising SEO best practice to drive the collective objective to continually optimise our website.Developing social media strategy to showcase the brand, company priorities and personality through channels via engaging multi-media content and strategic messaging. Building, managing, optimising and advising on paid ad campaigns to drive conversions.

Co-leading an 8 strong department of account handlers managing a range of accounts (three levels of packages and bespoke key accounts) across a number of industries (clean energy, cyber security, co working spaces, electronics manufacturing, tax services) in several countries (UK, South Africa, Germany, China). Responsible for the tracking and maintenance of monthly billing and invoicing to clients to meet set targets.

Hyped is an experienced digital marketing agency, offering full-service digital marketing solutions and packages to businesses across the UK (Europe and South Africa).As an Account Director at Hyped Marketing I lead a team focussing on key clients who have monthly marketing packages with us. Within the team we have account handlers, copywriters and design resource. Working a part of the management team to help Hyped Marketing continue to grow I have supported the business across strategic and operational planning and been a key role in the generation of a new team (all named after different Pantones, we now have Space Cherry, Mimosa and Emerald!).I onboarded during Lockdown one and helped to shape the remote onboarding process and a result of being the first to experience it. A few months after joining the company I was invited to join the management team. In the first 9 months in my team we maintained or grew key client accounts and kept 100% employee retention during an extremely challenging year. In my second year our team doubled in headcount and tripled monthly billing.

Responsible for advising and supporting the Health Systems marketing managers in the development and delivery of marketing campaigns, including the full mix of offline and online media. Core objectives are to ensure campaigns drive consumer demand, lead generation, market positioning, brand awareness, thought-leadership and to drive the performance of digital and non-digital marketing channels through excellent project management and the optimisation of communications. Managing always-on and burst campaigns, ensuring all activities are tracked, optimised and delivered on time, while building tools to inform all relevant stakeholders.

Philips is a technology company focused on improving people’s lives through meaningful innovation across the health continuum, from healthy living and prevention to diagnosis, treatment, recovery and home care. It’s a unique perspective empowering us all to create a healthier future.Working with the UK&I Digital Marketing and CRM team within healthcare to source, manage and measure digital marketing campaigns deployed across Philips websites and other media; fully integrating with search, CRM, social media and digital media campaigns. My core focus is to deliver a cohesive digital strategy connecting web content management, SalesForce.com rollout and CRM activation - focusing on lead conversion and driving brand preference.

Since I began working at Mizuno I have created and launched a revamped European consumer website, facilitating local country CRM management under an overall European brand direction. I have created and launched a retailer training website, giving our offices and distributors and easy to use tool which aids training and understanding of Mizuno and its technologies. Current projects include a site relaunch to better optimise user experience and drive traffic to core campaign pages.Assessed and implemented fundamental SEO for the consumer site. Completed a landgrab for multiple Mizuno sports across Facebook, Twitter and YouTube and implemented an ongoing calender of posts. Completed Social Media strategy plan to implement Pintrest, Instagram and Google +Project Managed the digital aspects of the Mizuno Brand Centre during London 2012. Including a microsite, iPad app, digital scoreboard for onsite game participation, social media updates and e-broadcast programme.Mizuno Corporation is one of the world's largest manufacturers of sporting goods. The guiding philosophy behind our products is quality, design and technical performance. The company are sponsors of an impressive range of sporting icons generally regarded as the best in their respective fields.

At ESPA I work within the Direct Sales channel on digital marketing campaigns. This includes; the broadcast of our email newsletter to our customer and consumer database, maintaining fresh and relevant marketing content on our ecommerce site (including the latest promotion), Social Media monitoring, SEO across the site and PPC advertising.ESPA is a leading British Luxury Skincare brand, recognised internationally for it's natural and effective products. ESPA also design and operate the finest Spas around the world, where our clients experience exceptional wellness treatments in the most amazing environments.

Sodexo provides motivation and incentive solutions to companies who are looking to recognise and reward their employees.At Sodexo I was as a part of the Motivation and Incentives team. I worked on the development and launch of a new Multi- Retailer Gift Voucher from its inception in 2006. After the acquisition of Vivaboxes (Premium Gift Boxes) and an online points-based rewards platform worked on the development of these new products and marketed them to our new and existing customer databases.My responsibilities included the B2B direct mail campaigns for new and returning customers (print and online), the B2C e-newsletter to our consumer database, development of the sales toolkit for new and existing services, internal newsletters, reseller marketing, PR Agency liaison, mangement of exhibition stand at CIPD 2009 and providing marketing support to sales, affiliation and account management teams.

Dealing with incoming queries for the voucher schemes run by Sodexo.