✦ Disney+ launch team-lead for Disney Signature Experiences (Disney Cruise Line, Aulani, Disney Vacation Club, Adventures by Disney, and Nat Geo Expeditions). Managed and executed a series of high reach marketing tactics across DSE which contributed to the massive success of 10M+ subscribers during initial launch.✦ Developed marketing roadmaps and Integrated Communications plans to achieve revenue growth across many Disney Cruise Line business segments including Port Adventures, Merchandise, Food & Beverage, and Photography, Spa, and Adult Dining.✦ Played an integral role in launching Disney Magic at Sea Staycations in the UK, as part of DCL’s return to operations after an 18 month pause following the pandemic. ✦ Supported the launch of the new Disney Wish cruise ship through a series of pre-arrival and onboard marketing initiatives. Served as a media representative during the Inaugural Wish sailings.✦ Re-imagined the highly complex DCL pre-arrival email stream to increase focus on revenue, drive more engagement, create a more seamless UX, and leverage guest-level data to drive messaging, improving relevancy. Encompassed 9 emails, 25 audiences, and over 1K versions.✦ Received an Excellence award from the Disney Cruise Line leadership team for consistently delivering a high volume of work with excellence.

✦ Provided strategic consulting to General Managers across all 23 Walt Disney World Resorts (Value, Moderate, and Deluxe) to drive strong guest satisfaction ratings month to month.✦ Conducted a variety of ad-hoc deep dives for senior leadership spanning from Magic Band technology to re-designed Food Courts, Room Renovations, new product launches across all Resort tiers.✦ Streamlined and automated the pre-existing manual reporting process by migrating all reports into Tableau. Established a better user experience for stakeholders, introduced dynamic capabilities, and created internal efficiencies. Reduced time to produce reports by 50% on a monthly basis.✦ Co-built and implemented a new app using Microsoft Power Apps to equip 300+ operators with a tool to perform more daily audits and record observations. Volume of audits doubled in the first week as a result

Built and managed a suite of interactive Tableau dashboards to measure media effectiveness across Paid Search, Display, Streaming, Programmatic, and Search Engine Optimization. Delivered ad-hoc reporting and insights to marketing stakeholders at various levels.✦ Introduced a new reporting process and project management tool designed to increase efficiencies at scale among analysts, managers, and executive leadership. New process provided more transparency to leadership to track progress and identify blockers.✦ Developed and implemented strategic reporting briefs to uncover key business questions and produce more actionable reports for stakeholders.✦ Influenced leadership to approve project to achieve creative-asset level of granularity for reporting. Work stream was designed to improve data accuracy and capture additional insights of ad performance while allowing stakeholders to see the ad displayed alongside KPIs.

Consumer Insight, Measurement & Analytics (CIMA) is a Global Marketing & Sales organization who informs strategy development and decision-making through actionable data analytics, integration and insights. Within CIMA, the Consumer Insight & Analytics team owns and reports out on Visitation data. ✦ Gained technical marketing skills analyzing Walt Disney World visitation data and fulfilling a number of ad-hoc requests for key partners. Sharpened numerous technical skill sets including Tableau reporting, data visualization, storytelling, and translating complex data points into actionable insights and delivering recommendations.

Consumer Insight, Measurement & Analytics (CIMA) is a Global Marketing & Sales organization who informs strategy development and decision-making through actionable data analytics, integration and insights. Within CIMA, the Marketing Analytics & Insights (MAI) team provides objective decision support for Marketing and Marketing Strategy teams.✦ Analyzed marketing effectiveness for Disney Parks and Resorts by working with partners to monitor year over year trends, tracking promotions, and developing competitive analysis reports.*Received internship extension based on performance.

✦ Gained seven years of Walt Disney World operations experience serving as a front-line Cast Member in a guest-facing role. Supported merchandise revenue goals by meeting operational needs for stores that received foot traffic for well over 15K guests per day.

✦ Spearheaded nationwide qualitative and quantitative study with 100+ operators to uncover market opportunities and ultimately increase revenue for both Catering and 5K Race segments. Survey identified several best practices and quick-wins which benefited 1000+ franchisees.✦ Partnered with cross-functional intern team to uncover emerging Food & Beverage trends and insights, providing decision-making support for senior leaders.✦ Supported cross-functional team to execute corporate-wide Cow Appreciation Day event for 500+ attendees.

✦ Developed strategies to grow presence and increase engagement with the Jacksonville community to build brand crave and achieve aggressive sales goals. Expanded social media presence to Twitter and Instagram and launching paid advertising campaigns. Implemented engagement tactics that led to 45% growth in total social media shares in first 3 months.✦ Managed all logistics and marketing support for Chick-fil-A’s annual large-scale promotion “Cow Appreciation Day” for 3 years in a row.✦ Selected as one of five marketing students nationwide to participate in Chick-fil-A’s annual corporate internship program in Atlanta, GA.https://www.facebook.com/atlantichodges/

✦ Supported a variety of market research studies for leading companies including Proctor and Gamble, Frito-Lay, and Coca-Cola through survey creation, recruitment, data collection and focus groups.