Laurent Archery Email & Phone Number

Paris, Fr

Orly, Île-De-France, France

Montlhéry, Île-De-France, France

Full audit & recommendation of a 3-year roadmap for a digital marketing strategy, using all the relevant levers:• SEO and UX : semantic, technical & netlinking audit of the website of proposals of corrective actions to optimize the indexation by the search engines and to improve the customer experience.• Social Media : Benchmark, SMO & SMA strategy. Editorial calendar.• Emailing : Strategy for both acquisition & retention.• Content Marketing : Buyer personas, content marketing strategy.• Paid Media : Audit of current situation, recommendations for SEA, Display, Affiliation, Sponsored Ads...Recommendations for tracking & reporting tools.

Suresnes (92)

Missions:- Implementation of the company marketing strategy across EMEA zone.- Coordination of 5 subsidiaries & 40+ distribution partners.- Responsibility for the media plans & of the Social Media brands’ activity.- B2B / B2C events planning (trade shows, sales conferences, seminars).Accomplishments: Outstanding consistency in the deployment of the strategy, the communication message, & the visual identity of the brands throughout the entire EMEA zone.Missions:- Setup & management of the Marketing/Communication EMEA budget (several M€).- Setup, sourcing & management of the merchandising program (summer, winter & cycling collections).Accomplishments: Targets exceeded by far: marketing/communication expenses reduced by 20%, merchandising stock level reduced by 30%.Missions:- Management of the EMEA Marketing Department & staff (4pax).- Frequent visits across EMEA of sales reps & distribution partners.Accomplishments: Much better up/down communication between sales teams & head office (less frustration of the sales teams on the field, deeper involvement…)

Suresnes (92)

Missions:- Definition & implementation of the company marketing strategy across EMEA zone.- Coordination of 5 subsidiaries & 30+ distribution partners.- Management of the Marketing/Communication EMEA budget (several hundred K€).- Setup, sourcing & management of the merchandising program.- B2B / B2C events planning (trade shows, sales conferences, seminars).- Responsibility for the brands’ websites.- Management of the EMEA Marketing Department & staff.Accomplishments: Increase of the notoriety of the Bushnell brands through the years, and consequently high increase of the sales (+8% turnover per year on average). High consistency in the brand image through all the marketing/communication actions and across EMEA.Missions:- Conception of the product line-up & marketing tools assortment of the hunting accessories division, for “Bushnell Outdoor Accessories” brands & Primos brand (setup of the EMEA range of products, pricing, sales & training tools, sales forecast & stock level management, marketing/communication actions across EMEA…).- Benchmark, market analysis with the support of the main key accounts & distribution partners, reporting.Accomplishments: Successful launch of the “BOA” and Primos brands on the hunting market, turnover increased by 10x between 2010 & 2015 (500 K€ -> 5 M€).

Suresnes (92)

Missions:- Conception of the sales tools & technical support (catalogs, POS material, product presentations, sell sheets, proofreading of manuals & packaging…), co-organization of B2B & B2C events (trade shows, sales conferences, seminars).- Launch of the B2B web portal (database).Accomplishments: Many marketing actions done by subsidiaries & distribution partners, set the basics for a real brand identity consistency across EMEA.

Suresnes (92)

Bretigny-Sur-Orge (91)

Villebon-Sur-Yvette (91)

Certification Directeur/Trice Marketing Digital Et E-Commerce (260Hr)

Objectives Proficiency of all the levers of digital marketing & their strategic dimension. Digital tools: • Google tools: Google.

Professional Certificate - Strategic Marketing Manager (112Hr)

Master'S Degree, Management, Sales & Marketing

Marketing

Prépa Hec

Baccalauréat, Sciences