Laurent Baumann Email & Phone Number

Poissy, Île-De-France, France

Create a global marketplace for Stellantis services allowing seamless online purchasesUse customer data and AI to recommend the most relevant services at the right time and through the most efficient channelCoordinate 8 Business Units to put together simple bundled offers19% increase of services revenue for the Group

Paris Area, France

•Drive the introduction and the development of the DS Brand in 16 countries•Optimise commercial performance and profitability across the zone•Develop retailer network in line with market potential •Support the local teams to improve Brand performance in each country (market share, quality and Brand equity)•Maximise local PR opportunities and act as a spokesperson for the Brand (launch of new country, motorshow…)

Paris Area, France

•Contribute to the achievement of the Brand's objectives (premium brand image, increased awareness, improved pricing power, growth in sales and profit) through the activation and deployment of 360° marketing and communication plans across all countries•Ensure local campaigns are consistent with the brand positioning and target the primary consumer audiences•Monitor campaign effectiveness and sales funnel performance on a weekly basis•Improve Drive to Store through targeted campaigns and retailer animation

Coventry, United Kingdom

•Help the dealer network to go to market in an effective and brand compliant manner•Provide a variety of dealer materials supporting national campaigns (press, email, radio, DM, Facebook, POS…)•Offer a range of centrally-managed programmes (dealer websites, pay per click, events, conquest, Facebook)•Work closely with field team, dealer network and 4 key agencies to ensure coordinated marketing actions•Put together successful and innovative dealer campaigns using Sky AdSmart, Weve and Facebook lead ads•Improved all KPIs on CRM emails through template optimisation and dealer training•Moved from stand-alone dealer websites to dealer pages on the national websites, leading to improved customer journey and significant cost savings while protecting KPIs•Helped launching DS Automobiles as a stand-alone premium brand in the UK

East Anglia, United Kingdom

•Look after 16 dealerships across East Anglia to help them achieve their objectives: mainly sales volumes, retail market share, customer satisfaction and compliance with the Brand guidelines•Ensure a robust sales process is in place across all sites and coach where necessary•Identify training needs and monitor staff qualification•Analyse market data to identify areas where penetration may be improved•Plan dealer marketing to increase awareness and create more business opportunities •Manage and allocate marketing budget of circa £60,000 per year•Monitor levels, mix and age of stock across the zone•Take an active part in business development reviews to improve dealer profitability

Coventry, United Kingdom

•Cost (in line with profitability objectives), present to senior management and communicate a retail sales campaign that meets objectives of around 35,000 sales per year. •Changes made based on market and segment analysis, competitor benchmarks and dealer feedback •Assist in the production of the quarterly trading terms and reward programmes for the dealer network•Interact with Product & Pricing and Supply & Distribution on a regular basis to ensure that the product range and the production volumes/mix match our commercial needs•Monitor and support central and dealer ageing stock•Produce “post mortem” analysis on a monthly basis and present to Sales Director and MD•Manage one Business Analyst (see below)

Slough, United Kingdom

•Responsible for production of daily sales reporting and monthly performance reports (achievement against delivery objective, market share, lead treatment… at dealer, zone, region and national levels)•Heavily involved in weekly and monthly forecasting (market, orders and deliveries), based on thorough analysis of actuals and on market intelligence (competitors trends, economic outlook)•In charge of producing and communicating the dealers’ annual and monthly sales targets•Coordinated preparation and attended monthly audio between Paris headquarters and UK directors•Demonstrated very good attention to detail

Slough, United Kingdom

•Responsible for the supply of several models (cars and vans): monthly production forecast and order in line with dealer and customer demand, stock management, management of special orders•Gained ability to work against tight deadlines and to communicate with several stakeholders

Strasbourg, France

In charge of developing a complete transportation offer, built around the core business of the company, river transportation. Daily contacts with prospects and clients, valuable practice of project management.

Chicago, Usa

Master, Business Administration

International MBA with an emphasis in Logistics.

Master, Management

Activities and Societies: Responsible for the “Strassboat” project, a course made up of 10 students that competed in a national sailboat.