Brand Manager Moët & Chandon - 2024 Summer & Olympic Games plan. Conduct and orchestrate 360° plan to drive brand awareness & desirability (trade & OOH plan). Implement Maison flagship Retail Coordinator Veuve Clicquot - La Samaritaine POS reopening. Cordinated La Samaritaine corner re-opening : transition to a retail model. Orchestrated all projet streams (IT, HR, product assortment, CRM) with internal & external stakeholders

Maternity leave replacement of the SBMManagement - Oversaw one apprentice and one end-of-studies internBrand Strategy - Reassert brand desirability.Participated in business and brand reviews for Maison / MHD top managementOperationnal Marketing - Roll-out of brand programms during a key period. Orchestrated 2023 End-of-Year 360° brand plan : media campaign and trade plan. Coordinated new product launch (cuvée Collection Impériale) and 360° local plan . Handled and monitored 2023 A&P budget landing Brand Performance and Management - Sparkling market analysis and recommendations. Monthly sell-in and sell-out analysis for on & off-trade channels . Analyse consumer data (Brand Health Tracking) and competitive analysis of the champagne french market

Brand Strategy Initiatives- Preparation & roll-out of the 2024 Brand Plan (big bets)- Business Review for MH top management, On & Off Trade channels- Collection Impériale cuvée launch for French marketBrand management- 2023 budget monitoring and landing - 2024 budget construction - Maison reports Brand Performance analysis - Monthly Management Report- Off-Trade : monthly sell-in & sell-out analysis of champagne categories, P&A Category and competitors - Nielsen panel - On-Trade : monthly sell-in analysis Marketing & communication initiatives ∙ 2023 End of Year 360° plan- Media campaign implementation (OOH, print, digital)- Trade activations (on-premise, specialists, wholesalers, B2B…)∙ 2022 Effervescence Program - Support for event implementation (KIPs : 800 pax, 3,2M media equivalence)- Media campaign (KPIs : 165M contacts, +158% vs LY)∙ Wine credentials- Timekeepers program follow-up- Wine fairs - Collection Impériale, Création 1 product launch∙ Moët blasts (ATL & BTL brand activation during cultural events)- Roland Garros - Cannes Film Festival- Horse Racing plan - Olympic Games Paris 2024