Laurent Crittin - Mba

Laurent Crittin - Mba Email and Phone Number

Professional Transition - Training and Project Development @ Laurent Crittin
Geneva, GE, CH
Laurent Crittin - Mba's Location
Geneva, Geneva, Switzerland, Switzerland
Laurent Crittin - Mba's Contact Details

Laurent Crittin - Mba work email

Laurent Crittin - Mba personal email

About Laurent Crittin - Mba

As a multilingual manager with over 20 years of experience in hospitality, marketing, sales, retail, and business development, the goal is to transition into the Travel Retail sector. Actively engaging in global industry events such as TFWA in Cannes and Singapore allows for continuous expansion of knowledge regarding travel trends and consumer behaviors, particularly in the APAC region.With a proven track record in leadership, communication, and driving sales growth, there is a strong eagerness to apply these skills to Travel Retail, focusing on strategic sales, marketing, and optimizing retail operations. A passion for cultures and travel, combined with strong interpersonal and organizational skills, facilitates navigation through diverse cultural landscapes and the ability to build meaningful connections across markets.Enthusiasm surrounds exploring how this diverse experience can contribute to the evolving Travel Retail sector.

Laurent Crittin - Mba's Current Company Details
Laurent Crittin

Laurent Crittin

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Professional Transition - Training and Project Development
Geneva, GE, CH
Website:
mavala.com
Employees:
28
Laurent Crittin - Mba Work Experience Details
  • Laurent Crittin
    Professional Transition - Training And Project Development
    Laurent Crittin
    Geneva, Ge, Ch
  • Mavala International
    Export Area Sales Manager - Cee & Apac
    Mavala International May 2022 - Present
    Genève, Suisse
    Responsible for driving sales and market expansion in international territories through strategic planning, relationship building with distributors and clients, market analysis, and performance monitoring to ensure efficient product distribution and profitability.• Cultivated relationships with distributors to enhance sales and profitability across multiple channels• Assisted markets in developing Trade Marketing Plans with in-store animations, promotions, training, and media strategies for product launches• Advised on price positioning for new products and performed pricing analyses to optimize profitability• Supported new product development and enhanced existing lines to boost competitiveness and market share
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  • Laurent Crittin
    Human-Centered Care Manager
    Laurent Crittin Mar 2023 - Jul 2024
    Switzerland - Geneva / Valais
    For over a year, comprehensive coordination of medical care, administrative processes, and various responsibilities was managed for a close family member diagnosed with ALS, with daily adaptations made to address the progression of their condition. In close collaboration with my brother, this role involved a precise distribution of tasks and daily discussions to adjust priorities and ensure all aspects of care were effectively addressed.• Maintained communication with caregivers to address daily needs• Coordinated in-home and hospital care with healthcare professionals• Organized and prioritized medical appointments based on evolving needs• Managed essential administrative processes related to patient care• Provided compassionate support during challenging times • Managed logistical arrangements related to patient care=> Strengthened emotional skills: empathy - patience - resilience
  • Juul Labs
    Area Sales & Training Manager - Ch
    Juul Labs Mar 2019 - Aug 2020
    Geneva, Switzerland
    Recruited to launch the Juul e-cigarette in Western Switzerland, focusing on driving sales and enhancing team capabilities through targeted strategies, key retailer relationships, and training initiatives for compliance and customer engagement.• Leveraged customer networks to identify growth opportunities and enhance market share• Developed innovative sales strategies, fostering long-term relationships with key accounts to maximize revenue• Trained and integrated new colleagues and clients, promoting collaboration and adherence to industry standards• Conducted market analyses to identify trends, enabling proactive adjustments to sales approaches
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  • British American Tobacco
    Area Sales & Training Manager
    British American Tobacco Nov 2017 - Mar 2019
    Valais, Switzeland
    Recruited to enhance market share and visibility for a diverse brand portfolio in Valais, focusing on strategic sales initiatives, analyzing market trends, creating promotional strategies, and strengthening retailer partnerships to maximize product presence and drive revenue growth.• Spearheaded sales initiatives, conducted training sessions, and executed promotional activities at kiosks and key accounts to drive revenue growth• Cultivated and sustained robust relationships with retailers and the commercial team to foster collaboration and mutual success• Enhanced customer satisfaction in the German-speaking region through targeted engagement strategies and responsive service
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  • Communisis
    Global Marketing Project Manager - Fragrances
    Communisis Jun 2014 - Jun 2016
    Geneva, Switzerland
    Managed global visual merchandising for luxury perfumes, enhancing in-store visibility and ensuring compliance with brand guidelines while overseeing supplier interactions and cross-functional team meetings to meet project milestones.• Designed, produced, and implemented visual merchandising strategies for luxury fragrances, elevating brand presence at retail locations• Ensured optimal in-store visibility and strict adherence to brand equity guidelines, enhancing customer engagement and brand loyalty• Cultivated collaborative and sustainable relationships with key business partners at P&G, fostering mutual growth and success
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  • Fxb International
    Project & Event Manager
    Fxb International Aug 2013 - May 2014
    Geneva, Switzerland
    Led various global projects, implemented specific events for the Association's 25th Anniversary, and boosted FXB awareness through a new social media communication strategy and daily content.
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  • Innovation Atelier Ltd
    Marketing Insight Manager
    Innovation Atelier Ltd Aug 2012 - Jul 2013
    Geneva, Switzerland
    Conducted quantitative and qualitative studies for Fortune 500 clients like JTI and Nespresso, managed questionnaires and data analysis while providing strategic recommendations, and prepared plans for an awareness seeding event and launch communication materials.
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  • Business School Lausanne
    Mba Student
    Business School Lausanne Sep 2011 - Jul 2012
    Lausanne, Switzerland
    Completed my full time MBA at the Business School Lausanne to broaden my skills outside the hospitality area. Built a solid understanding of how to create and manage a sustainable business and get a greater insight in the five pillars (Strategy, Marketing, Operation, HR and Finance) and the interconnection between these five pillars.
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  • Les Roches Global Hospitality Education - Bluche, Switzerland
    Purchasing Manager
    Les Roches Global Hospitality Education - Bluche, Switzerland Sep 2009 - Aug 2011
    Valais, Switzerland
    Oversaw daily issuance of food, beverage, and supplies for three campus outlets, negotiated competitive pricing with multiple suppliers, and cultivated relationships with key suppliers to ensure a consistent supply flow.
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  • Les Elfes International
    Campus Director
    Les Elfes International Nov 2008 - May 2009
    Villars, Switzerland
    Led the opening of a new facility and the inaugural camp session by recruiting, training, and supervising staff, organizing various activities and thematic programs for children, and coordinating daily with accompanying teachers.
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  • Procter & Gamble
    Associate Marketing Project Manager
    Procter & Gamble Aug 2004 - Nov 2008
    Geneva, Switzerland
    Collaborated on Home Care Marketing projects with global teams and design agencies, conducted consumer research on CEMEA Pampers, managed 15 initiatives annually with a performance scorecard for process improvement, and led qualitative and quantitative studies to synthesize insights and provide strategic recommendations.
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Laurent Crittin - Mba Skills

Marketing Strategy Project Management Market Research Project Planning Customer Satisfaction Fmcg Sales Fragrance Visual Merchandising Retail Packaging Retail Marketing Business Development Account Management Management Marketing Strategy Leadership Advertising Brand Management

Laurent Crittin - Mba Education Details

Frequently Asked Questions about Laurent Crittin - Mba

What company does Laurent Crittin - Mba work for?

Laurent Crittin - Mba works for Laurent Crittin

What is Laurent Crittin - Mba's role at the current company?

Laurent Crittin - Mba's current role is Professional Transition - Training and Project Development.

What is Laurent Crittin - Mba's email address?

Laurent Crittin - Mba's email address is cr****@****ail.com

What schools did Laurent Crittin - Mba attend?

Laurent Crittin - Mba attended Business School Lausanne (Bsl), Les Roches International School Of Hotel Management, Innopark Suisse Sa, Cefco - Centre Romand En Formation Continue.

What are some of Laurent Crittin - Mba's interests?

Laurent Crittin - Mba has interest in Soccer, Purchasing, Visual Merchandizing, Golf, Sales, Business Development, Market Research, Snowboarding, Retailers, Watches.

What skills is Laurent Crittin - Mba known for?

Laurent Crittin - Mba has skills like Marketing Strategy, Project Management, Market Research, Project Planning, Customer Satisfaction, Fmcg, Sales, Fragrance, Visual Merchandising, Retail Packaging, Retail Marketing, Business Development.

Who are Laurent Crittin - Mba's colleagues?

Laurent Crittin - Mba's colleagues are Gugulethu Shabangu, Lionel Cornali, Ilhame Zine, Maeva Bodereau, Kerstin Kriechbaum, Anne Cogrel, Virginie Garidel.

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