Définition et mise en œuvre de la stratégie commerciale par pays et par secteur de marché.Secteurs d’activités :- Boissons rafraichissantes- Boissons alcoolisées- Alimentation sucrée- Alimentation SaléeGestion et suivi spécifique des clients stratégiques.Suivi des budgets, garantir la croissance, les résultats et la rentabilité de la zone. Analyser les résultats et prendre les mesures correctives si nécessaires.Coordination des développements de nouveaux produits en mode projet pour les besoins spécifiques des comptes clés. Benchmark, veille technologique et concurrentielle, identification, anticipation et suivi des tendances des marchés. Coordonner au quotidien les équipes de MKT, ADV, Logistique, R&D, Juridique et Qualité afin d’assurer la qualité du service et la satisfaction des clients.

Mission:In charge of developing a profitable unit business growth and maximizing the distributors collaboration. Define and boost the best distribution model for each country. Start and develop new business opportunities through geographic extensions and new distribution channels.Achievement:• 2017 sales achieved in the first 4 months of 2018 (Wine and Olive Oil).

In charge of Marketing; Trade Marketing; New products development; Quality and Business development.- I defined and established Lastur’s commercial strategy with the Direction.- I optimized commercial operation working boosting new operation’s process to achieve our goals and better results.- I created “Asturias Gourmet” brand and develop new different products line’s (Butter, Cream, Mixes).- I changed al the packages according to the new regulation NOM 51.- I opened and developed new market concepts which increase sales and consumer’s satisfaction.- I gave a better image to Lastur through different networks communications with food industry leaders.

ACHIEVEMENT:Key Account Manager- I optimized operation working with Logistics and Customer Services, optimizing timing, resources, reducing distribution costs by more than two digits and I increased customer satisfaction and efficiency by 95%.- I developed key accounts (KA) portfolio’s with the opening of new customers and cataloging of new products, ensuring the division’s growth for next few years.- I improved the Gross Margin more than two digits without affecting sales and customer relationship. Business Development Manager* 35% Division’s Growth year over year between 2003 and 2008. - I defined and established the Food Service Division’s strategy with the Direction.- I restructured, planned and implemented human and technical resources necessary for the achievement of goals.- I opened and developed a nationwide new distributors and training of their sales force.- I developed new Key Accounts (Mc Donald’s, Wal*Mart, Costco, Alsea, etc.), through advice on profitability, on the use and handling of products to increase sales and consumers satisfaction through new market concepts.- I developed in collaboration with MKT department and R&D key new products for Food Service market with launch, training and trade marketing plans (Versatie ™).- I created, implemented and directed transfer and portfolio’s nationwide sale forces.- I designed and implemented various training manuals and courses. - I helped in the development of new international markets: USA, Latin America, Europe, Africa and Russia.

ACHIEVEMENT:- I designed and implemented key accounts trade policy (Franchise). - I created a working model for franchisees key customers. - I expanded the distribution and increased sales products to franchisees with new point of sales.- I developed new markets, which have produced volume and notoriety to the franchise.

ACHIEVEMENT:- I expanded sales developing new key accounts and purchasing centers.

ACHIEVEMENT:- I prospected and developed new Retail and Food Service market accounts (Harolds, Adri & Zoon).- I negotiated with different Purchasing Center achieving cataloging products (Carrefour Italia, Coop Italia).- I opened Chinese’s market (Hong Kong). - I increased various products sales prices and business profitability.

ACHIEVEMENT:* 23% Sales division growth versus previous year. - I transformed Culinary Center from public relationship to a research and products exhibition center.- I implemented a national coverage through CISC decentralization, allowing better effective and more economical customers following. Decreased travel expenses by 34%.- I created a following system that improved attention, increased effectiveness and reduced costs operating in 30%.- I researched about new products launches opportunities. I participated in the creation of 38 new products and I introduced and promoted these to customers contributing to the previous growth.- I developed 4 new KA (Wal*Mart, Carrefour, Sodexo, YUM) during the last year, providing 40% growth.- I built a recipe system online with nutritional and cost information. - I designed a sales force training plan to present and sale products with handling training to Retail, Food Service and Margarinas Profesionales Division.

ACHIEVEMENT:* Growth from 110 students to 230 students admission in four years.- I restructured and professionalized Gastronomic School transforming it in one of the most prestigious in L.A.- I redesigned and carried out the construction of new Gastronomic School facilities.- I created and developed several Diplomas: Food Technology, A & B Management, Bakery and Pastry.