Laurent Meyer Email & Phone Number

Lyon, Fr

Strasbourg, Grand Est, France

- Directed a project aimed at enhancing the efficiency of sales representatives in 120 stores acrossFrance- Created a comprehensive new sectorization strategy for Intersport and Decathlon stores- Supervised 6 sales reps with the recruitment of 3 new team members- Defined strategic KPIs and tools to effectively measure sales performances- Initiated the integration of a CRM powered by Salesforce to professionalize the sellout approachand streamline sales processes

Strasbourg, Grand Est, France

- Managed a portfolio of 6 football accounts with a 21M€ yearly Net Sales turnover- Designed tailormade product assortments in collaboration with global teams- Collaborated with global teams to establish the new priorities for the French football marketplace- Implemented streamlined processes to enhance tracking of forecasts, deliveries, and reorder management

Strasbourg, Grand Est, France

- Managed a portfolio of 22 Intersport groups representing 83 stores across Eastern France for the Reebok brand- Improved significantly 2022 sell-in by achieving a +20% Net Sales vs 2021- Negotiated commercial deals to maximize the market share of Reebok products- Collaborated with internal teams to develop a sell-out tool that monitored sales, stock, margin and reorder opportunities

Région De Strasbourg, France

- Coordinated, as project manager, the quarterly reporting of market share results to the french board of directors- Spearheaded the implementation of new business models in France : outdoor products rental, second-hand store sections- Leveraged market and consumer insights via Circana (ex NPD) panel data to drive marketing & sales decisions- Participated in delivering comprehensive regular business reviews for the global top management

Région De Paris, France

- Managed a portfolio of 25 Intersport stores in the northern half of France, with an annual turnover of 3.5 millions. - Sell in: product selling and budget negotiations- Sell out: Monitoring in-store sales (negotiating trade incentives, management points)- Monitored forecasts and order book invoicing- Multiple interactions with marketing, Customer Service, and Sales teams.

Région De Strasbourg, France

- Managed a portfolio of 150 customers- Handled delivery, invoicing, and order book analysis.- Interacted with finance, logistics, and marketing teams.- Led significant projects for the department.

Région De Paris, France

- Provided logistics, customer, and partner monitoring.- Undertook missions for industry monitoring and benchmarks.- Participated in strategic recommendations- Monitored and prospected partnerships (clubs, athletes, tournaments, basketball camps).- Provided operational support to teams during brand events.

Région De Paris, France

- Built an inter-company relay race in support of mental disable people- Recruited participating companies, sponsors, and volunteers.- Managed the whole subscription process- Led media and social media communication around the race- Handled the logistical coordination of the race.

Région De Munich, Allemagne

- Handled the French customer service management (calls, emails, chats...).- Updated the website: product descriptions, promotional campaigns, SEO...- Developed social media presence related to the website (Facebook and Twitter).- Trained two interns.

Master Grande Ecole, Management Et Marketing

Activities and Societies: Bureau des Sports Audencia 2013

Education record