Laurent Raynaud Email & Phone Number

Île-De-France, France

My eStore / meyestore.comAccessories, tools and small equipment for ECP’s

Paris Et Périphérie

Paris Area, France

In charge of International development: prospection of new partners, setting up objectives and contract negotiation.Develop and expand a distribution network or 14 distributors (Europe, North America, Australia)Ensure appropriate international brand policy at point of sales level and Countries’ marketing actions.Training and coaching of sales agents and distributors' sales teams

Lausanne Area, Switzerland

25 optical stores in French Speaking part of Switzerland (N°2 in the market)- Responsibility for building up commercial programs for the 25 owned optical stores- Product assortment plans for each store in close relation with Store' Directors - Annual contractual negotiation with all frames and sunglass suppliers including worldwide leaders- Organize and manage the Buying Committee

International Marketing Manager for Bollé, Cébé and Serengeti brands (sunglasses / snow goggles / helmets)- Global European marketing plans and Go to Market - liaise with subs - Pricing and forecasting

Clamart

- Responsible for Private Label line assortment for 1400 optical stores (Optic 2000 + Lissac).- Negotiation & contract: management of portfolio of 10 Asian and European based vendors.- Responsible for product lines assortment and profitability at buying group and stores levels (PL activity increased +65% in 3 years)- Top Management Board presentations: product lines strategy, market intelligence, volume and margin targets.

Paris

- Marketing Management of Columbia Sportswear eyewear and Chevignon eyewear collections for EMEA territories. Manage relationship and contracts with licensors. - Responsible for P&L of each brand and communication strategy.- Analyse market intelligence and deliver recommendations on license brands portfolio and product features. - Setting up of a new brand platform for the French entity: corporate positioning, new website.- Negotiation with Asian based suppliers and supervision of the buying process.

Wilton, Ct, Usa

L’AMY AMERICA, Wilton, CT, USA -- Definition of product segmentation to address distribution opportunities in appropriate retail channels (Sport, outdoor specialty stores, opticians): special make up strategy to increase brand presence at key account level, development of local collections to target the Northern American and European markets.- Manage business activity with local subsidiaries and international distributors (France, Belgium, Italy, Spain).- Setting up the Product and Marketing Department and recruiting a team of four professionals.- Deliver and execute business plan; responsible for brand P&L.- Results: +16% annual average growth, brand enters in top 5 worldwide for sport eyewear license brands. - Management: Product Manager, Marketing Coordinator, Export Manager, Free lance designers.

- Definition of international marketing plans and following up of their implementation with country managers. - Contact person of the US based licensors for marketing plans, communication initiatives, product approval and sales reporting.- Increase brands profitability through implementation of a sourcing policy dedicated to each brand, optimization of sku count which contribute to a better inventory control.

Lyon

- Launching of the Isogard line, a new generation of fire extinguishers and home protection devices. - Manage and control advertising and design budgets in relation with the selected agencies.

Master In Marketing Management, Marketing/Marketing Management, General

Master'S Degree, Marketing, Maitrise De Sciences De Gestion