It has long been thought, or suggested, that e-commerce represented a threat to physical commerce. However, 9 out of 10 sales are still made in-store, proving that consumers still need this privileged tie with points of sale. This is a tie which they sustain just as largely through their online interactions. According to a McKinsey study, more than half of consumers worldwide conduct online research before making an offline purchase. This contraposition has given way to a form of development in which the worlds of offline and online are united. Now, it is all about ensuring complementarity between channels along the customer journey.Retailers and Brands are striving to increase foot traffic. They need to better understand their shoppers to create a personalized experience and increase loyalty. This is now possible with the Smart Traffik tracking solution.▷ Collect data in real time by capturing your visitors' smartphones signal▷ Turn store data into insights by using our advanced algorithms and contextual data ▷ Visualize gathered data on our Smart Analytics Dashboards▷ Engage your customers to increase sales, grow loyalty and optimize marketing campaigns Let’s set up time to talk. Whether or not we decide to work together, I’m sure you’ll find our time together to be valuable in providing insights you will be able to bring to your organization. lsimonin@smart-traffik.io
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