Lauren Tannenbaum is a Brand & Business Strategist at Joe Smith | Brand Consultancy. They possess expertise in strategy, marketing, brand management, marketing strategy, brand architecture and 32 more skills. Colleagues describe them as "Brand strategy can easily feel detached from business realities, what with vague talk of brand identity, positioning statements and mood boards. But what makes Lauren so special is her mastery of driving a strategic brand vision grounded in tactical application. For businesses interested in results, her ability to teach executives about the importance of brand strategy while guiding them through rebranding decision points is unmatched—and essential. She was a wonderful partner in the rebranding of Bloomberg Government—leading the way on ideas integral to our success and paving the way for us to keep the energy or our brand launch alive internally and in the marketplace. She took chances. Ran with creative ideas. And created grassroots buy-in by winning over skeptics with a robust, meaningful brand ambassador program. The results of her leadership have been, simply, transformative. I would not hesitate in recommending Lauren—and I hope I have the opportunity to work with her again. " and "Lauren is the truly rare talent, a person who effectively leverages data and research to develop strategy that can be implemented by data driven tactics. Additionally, she communicates both the big picture as well as "what the data says." In addition to all of that, she is a wonderful colleague. "