Laurent Appercel Email & Phone Number

Grenoble, Fr

* In charge of CMOS image sensors Product Marketing and New Business Opportunity management with a dedicated Sales/Business Development worldwide team. Specifically for barcode scanning, logistics applications, 3D dimensioning.* Managing business and technical releationships with image processing technology partners.

Colombes, Île-De-France, France

Member of the Massive IoT Business Unit, and GNSS project leader in SEQUANS. Leading weekly relations with technological partners.* In charge of 4G/LTE semiconductor product, module, System In Package and embedded Software features for IoT applications (LTE: Cat-M, NB-IoT).* Moving various projects from PoC/initial customer evaluation stage into a final Product or mature Software deliveries. * Managing SEQUANS' Monarch modules and software roadmap.

Rennes Area, France

I joined BBright at the Start-up creation to be responsible for all activities related to:▪ Product Marketing: Software roadmaps & technical specifications / Pricing, negotiations and Go-To-Market strategy / Technical documentation writing (datasheet, user manual, quick installation guide, software release notes, ...) / Business development with ecosystem partners / Pre-sales activities with Sales team and also first level of direct technical support to end-users or partners.▪ Marcom: Web & trade shows presence / Press Releases write-up. Website project leader and continuous content update / NAB, CES, IBC, BCA; booth arrangement, communication plan, demo definition, meetings set-up / Twitter account (@BBrightVideo) publisher.▪ My responsibilities were very diverse and associated to a hands-on, roll-up sleeve attitude. Based on evolving Customer's inputs, a great flexibility of thinking & actions plus the highest level of reactivity were mandatory in this role.

Rennes Area, France

New customer prospection and existing customer management, product presentation and argumentation in front of digital terrestrial TV network operators such as: Zeonbud, EmiTel, RTVS, OiV, DigitAlb, Tring TV, Towercom, Radiokomunikace, Digital Broadcasting, Antenna Hungaria, Radiocom, etc.Global market / sales funnel potential evaluation, meeting and selecting the best local partners [Distributors or System Integrators], providing customer trainings and regular sales pitching.- Answer to two digital TV migration tenders.

Rennes, France

Senior Product Marketing manager for Digital TV demodulator chips based on all DVB modulations incl. the newest 'gen 2' standards (such as DVB-S2, DVB-T2, DVB-C2). Business Development manager in Europe, Turkey and Asia (Korea, Taiwan, China, Singapore ) for global front-end solutions (video tuners + demodulators or complete 'all-in-one' receivers) targetting TV and STB manufacturers.Product promotion & pre-sales support at existing customers,, finding prospects and working on several tuner & demodulator design-wins with major Tier 1 TV makers located both in Asia and Europe.Fast-paced growing business from 2010 to 2012. In charge of business development for several 10's of Millions USD.

Rennes Area, France

** SILEMBIA start-up was acquired by SILICON LABORATORIES US company in May 2006 **Responsible for defining business models and selling silicon IP's design for channel decoding/demodulator applications (i.e. DVB-S2, DVB-T, DVB-C, DVB-H, ATSC).

Grenoble Area, France

In charge of business development for complete digital TV systems, hardware and software platforms, in Taiwan and China/Hong-Kong.Responsible for the technical definition, product roadmap, market introduction and product promotion for Audio sound decoder/processor semiconductors related to the TV industry (TV sets, DVD players - HDD recorders, etc...)

Rennes Area, France

In charge of worldwide development of the tuner module (NIM) and STB front-end channel decoder business in Europe & Asia. Main customers located in South Korea (such as Humax, Samsung, LG): 20+ design-wins with new products / new customers completed in year 2003.Complete product specification written for a Terrestrial (DVB-T) and a Satellite (DVB-S) 'ultra low-cost' Set Top Box kit based on a global Philips Semiconductors' system solution.

Cergy Pontoise, Paris Area, France

Responsible for European product marketing, market studies/business plans and direct promotion at customers & prospect for various types of electromechanical products.From connectors and test sockets (3M/Textool brand) to flexible interconnections (for LCD's and silicon dies) as well as innovative custom-made shielding solutions for the mobile phone industry.

Master’S Degree, 14 Months Only Dedicated To Product Marketing (Both On Consumer & Industrial Products)

Diplome D'Ingénieur - Engineer Degree, Electronic, Semiconductor & Digital Signal Processing. 6-Month Intership @ Ibm As Circuit Designer

High School, Baccalauréat Serie C (Mathematics And Physics)