Laurent Audo Email & Phone Number

Aulnay-sous-Bois, FR

Paris, Île-de-France, France

Purchase, Sales and Marketing,Channels: B2B and B2C, national and export.Development of Online activitiesPricing and market intelligence (Purchase and sales)

Montigny Le Bretonneux

Sales and Marketing (9 000 units)Channels: B2B and B2C, national and export.Development of Online activitiesPricing and market intelligence (Purchase and sales)

Paris Area, France

• Implementation of a rental franchise in the BMW distribution network
• Target: improve customer loyalty through Premium quality mobility services.
• Market research, benchmarking, project creation and validation of the design by BMW France
• Deployment of standards, tool and process in the national network, training and management of teams

Le Plessis-Robinson

• Management and Development of customer portfolio: automotive manufacturers, STL, LTL, large dealers groups
• Service provision: fleet management, UC remarketing, network consulting and coaching (UC, fleet sales, after sales)
• Main customers: Peugeot, Citroën, Toyota, Kia, Suzuki (25% Dekra’s sales turnover)
• Prospection, sales of new service provisions, tariff negotiations, tenders, contract managementMain achievements: ✔ Setup fleet restitution for PSA (80 000 UC) ✔ Setup and design of a new offer for large distribution.

Villers-Cotterêts, France

• Lifecycle management and positioning of 9 product lines, management of commercial programs.
• Communication strategy towards customers and retail network, sales medium, management of quotation companies
• Creation of special series for fleets and individuals
• Market surveys, competitive and business intelligence (pricing, equipment level)
• Budget negotiation with head-office Main achievements: ✔ launch of hybrid vehicles VW and “business” product range✔ 2 product repositionings, 9 special series

Villers-Cotterêts

• Sales and marketing 25000 UC (5 brands)
• Customer portfolio management (550 customers), sales force management (5 salesmen)
• Management of dealer network marketing
• National and international competitive intelligence on pricing, Argus RV committees
• Support programs for UC labels (5 brands)
• Project management: management of internal fleet, retail network transport management, pre-sales, internet site B to C, remuneration policy for “Das WeltAuto”Main achievements: ✔ transaction price 2011: -29,3% vs new.

Villers-Cotterets

• Management of national sales for SEAT (128 dealers)
• Competitive intelligence, negotiation with Head office and dealers’ council, launch of commercial programs (in connection with Product and Communication departments)
• Representative of the 5 brands of “Groupe Volkswagen France” for EPSS Project (European Process and System Strategy) aiming at the harmonization of all European distribution systems
• Team management (5 FTE)Main achievements: ✔ France, 2nd importer SEAT in 2005 and 2006.✔ implementation of SEAT Distribution System (SDS) in time, no stock and no sales losses. France named pilot country

Toulouse

• Development of a network of 18 dealers, implementation of new standards (architecture, standards, human resources)
• Management of new and used car business (Business plans, sales, communication, training)
• Support and motivate dealers on quality and customer satisfaction programs (ISO 9002). Achievements: ✔ 3 dealership appointments, 14 dealerships with the new standards✔ sales increase: + 25 % from 1999 to 2001 (France.

Ingolstadt, Allemagne

• Direct management of main National Sales Companies. Aim: optimization of national sales
• Negotiation of production needs with national markets (volumes and model mixes) and corresponding production capacities with the factory (Product, Logistics, Production)
• Coordination of the launch of new products, management of life cycle with national marketsAchievements: ✔ production leadtime accuracy of the AUDI A3 = 95 % (average for the whole brand: 80%)

Villers-Cotterets

• Short, middle and long-term planning and negotiation of volumes and model mixes with the parent company AUDI AG.
• Supply activities Management in cooperation with AUDI AG: purchase of vehicles and distribution among the French dealers’ network (19,075 units in 1994; 25,790 in 1996).
• Launch of the new models AUDI A4 and A3: development of a coordinated and reproducible introduction scheme in cooperation with the Marketing and Sales departments (‘roll up schedule’).

Villers-Cotterets

• Analysis of purchasing behaviour and decision-making processes of retail customers
• Target definition of a new marketing policy: optimization of workflow and distribution costs, reduction of average delivery lead time
• Involvement and mobilization of internal departments (Marketing, Computing, Finance, Transport, Technical Development) and external partners (VOLKSWAGEN AG, dealerships)
• Implementation of ‘on line’ computer systems and training of field sales forces at dealershipsMain achievements:✔ France named ‘pilot country’ by VOLKSWAGEN AG✔ return on investment on the project (2 Mio €): only 1.

Villers-Cotterets

In cooperation with the export department in Wolfsburg (D), in charge of supplying the French dealers’ network with AUDI and VOLKSWAGEN new vehicle. Annual sales volume: 180.000 new cars.