Lauren Taveroni, Hcispp Email & Phone Number

Basking Ridge, New Jersey, Us

Provides digital marketing consulting services to large and mid-size companies. Focus is on digital and social media strategy and execution, project management, content curation, and copywriting. Client experience is primarily in pharma/healthcare, plus spans varying industries, such as consumer electronics, food service, travel, and arts & entertainment. Leverages alliances as needed to provide additional value for clients. http://www.ltmarketingservices.com/

The PDDC Consulting Network is comprised of over 100 former Johnson & Johnson experts and offers strategic and executional consulting services in 4 industries: Pharmaceuticals, Diagnostics, Device, and Consumer. Our consultants understand client challenges, as they have experience leading large and small businesses in a corporate environment, plus are actively running their own consultancies. Contact us: inquire@PDDCconsulting.com

New Brunswick, Nj, Us

Led strategy and execution of market development for Ethicon Women’s Health & Urology through patient education and support services for surgeons. Managed field-based managers to execute programs.

New Brunswick, Nj, Us

Led strategy and implementation of digital marketing activities for Ethicon Women’s Health & Urology. Partnered with stakeholders to educate patients online about medical devices used to treat common women’s pelvic health conditions.

Directed Cadbury Adams USA in strategic planning, execution and evaluation of national and local integrated consumer activation plans to drive sales. Managed relationships with digital and traditional agencies. Led teams in integrated planning process across marketing disciplines: digital, media, promotions, events, public relations, trade and research. Supervised web development process of all Americas Confectionery brand sites. Managed 3 direct reports and budget of $40 million. Major brands included Trident® gum, Dentyne® gum and Halls® cough drops.

Managed business development for a specialty marketing agency. Reported to CEO and developed travel and entertainment membership club product, including content, benefits and incentives that were delivered to consumers online and offline. Created business-to-business alliances to enhance the products and services offered. Trained sales team and marketing employees.

Us

Developed, implemented and evaluated consumer promotion plans. Led promotion and creative processes with brand groups, customer marketing and promotion agencies to ensure plans met brand objectives across all trade channels. Negotiated with tie-in partners and managed program execution. Trained and developed Associate Promotion Manager. Responsible for leadership brands such as Planters® Peanuts, Life Savers® Hard Candy, Grey Poupon® Mustard, A.1.® Steak Sauce, Ice Breakers® Mints, Fleischmann’s® Margarine and Milk-Bone® Dog Biscuits.

Bachelor Of Science, Marketing And Management

Mini-Mba, Digital Marketing & Social Media Marketing