Responsable de la définition et de la mise en œuvre des stratégies marketing, et de l’animation de la performance commerciale de l’entreprise au travers de la mise en place de dispositifs marketing et vente permettant la réalisation des axes de développement prioritaires et du développement des canaux de commercialisation. Responsable du category management, de la définition et la réalisation des campagnes de marketing digital, de contenu ou d’influence.

Responsible for the commercial transformation programme of Federale Assurance during the design and execution phases. Redefinition of the agency network, the operating model and the customer experience. Leading the execution projects: installation of agencies, implementation of the new operating model, HR and IT impacts, development of CRM and Digital Channels.Contribution to the definition of the 2025 strategic plan of Fédérale Assurance on the customer experience and digital dimensions.

End-to-end manager of digital sales and marketing projects (Project plan, Business case, requirements, business and functional analysis, follow-up, budgets and planning):- Definition and implementation of omnichannel sales tools and processes.- Replacement of the website and the customer portal.- Deployment of a marketing automation platform.

Responsible for the definition and the implementation of the projects for touristic promotion of the territory of Wallonie picarde (Specifications, public market, project plan, monitoring of the implementation, budgets and planning):- Creation of the destination site visitwapi.be.- Creation of a site promoting cycling ‘points-noeuds’.- Creation of an e-commerce for bicycle cards and goodies.- Creation of an open data API.In parallel, responsible for the development and… Show more Responsible for the definition and the implementation of the projects for touristic promotion of the territory of Wallonie picarde (Specifications, public market, project plan, monitoring of the implementation, budgets and planning):- Creation of the destination site visitwapi.be.- Creation of a site promoting cycling ‘points-noeuds’.- Creation of an e-commerce for bicycle cards and goodies.- Creation of an open data API.In parallel, responsible for the development and management of projects in the context of European funding (FEDER and Interreg):- Support for start-ups and SMEs in defining their business model- Support for the implementation of strategic intelligence processes- Implementation of a CRM and monitoring dashboards for compagnies in the area. Show less

Digital manager for marketing and passengers information:- Development of a passenger information transformation plan- Renewal of the website and itinerary calculation tools- Redefinition of the schedule creation process and replacement of the publication tool.- Creation of a mobile real-time information app.- Partnership with Google for directions search via Google Maps- Implementation of an open data exchange tool