Laurent is our Interactive Strategist, specializing in everything relating to the web, whether it be social or any form of communication within the online advertising ecosystem. Laurent is passionate about his work and continuously strives to push the limits of any interactive challenge to achieve booming results. He thinks in an interconnected way, enabling him to establish seamless connections between various platforms. His skills and expertise will be crucial to the development of a multi-year online brand engagement. You can count on Laurent to offer best practices and strategic and tactical recommendations in a straight-forward manner. Laurent has worked on projects for TELUS, Lundbeck Canada, GlaxoSmithKline (Canada, US, UK and Global), ViiV Healthcare, AbbvieCare, Uniprix, Déco-Surface, Merck, Bristol Myers Squibb, Smith & Nephew, Astra Zeneca, Pfizer Canada, Eli Lilly (US, Canada, Global), Canadian Heritage, Trans Canada Trail, Saputo, Caisse de dépôts et placements, Canard du Lac Brome, Public Sac and Fondation des Maladies Mentales.Roles & Responsibilities:• In charge of the strategic planning of web projects;• Study the market and online marketing trends;• Develop and maintain a long-term partnership relationship with clients;• Prepare and present briefings to the different services of the agency and/or external suppliers;• Act as web expert web for the account services team when mandates require;• Prepare and make presentations and pitches to new clients;• Meet targeted profit objectives;• Exploit the full potential of each team member and oversee the talent development of team members;• Identify the resources necessary for the team and assign the individual responsibilities;• Keep up-to-date on the industry and new trends.Laurent is a Google Certified Professional for Google Ads Mobile, Google Ads Search, Digital Sales, Google Ads Video, Google Ads Display and Google Analytics Individual.

Laurent œuvre dans le domaine du web depuis plus de dix ans. Membre de l'équipe de Prospek à titre de stratège interactif sénior avec la ferme intention de pousser l’innovation encore plus loin et de « mettre le virtuel au service du réel » pour tous nos clients. Pour lui, toutes les dimensions du web forment un écosystème dans lequel les organisations tentent d’évoluer. Avec sa contribution, elles évolueront…Laurent a une bonne compréhension du marketing web et peut intégrer le web social dans des campagnes multi plateformes en utilisant ses expériences dans le référencement, analytiques web (Google), UX, conception d'interfaces utilisateur, analyse du ROI, campagnes de liens sponsorisés, Facebook Insights et les plates-formes technologiques de publication et de processus. Il est également familiarisé avec les outils de médias sociaux tels que Vitrue, Syncapse, Tweetdeck, Klout et plus encore.

Laurent is a strategist at SID LEE specializing in the web & social web His role is to offer strategic & tactical recommendations to SID LEE's clients. Laurent has a strong grasp of online marketing and can integrate the social web to multi platform campaigns using his experiences in SEO, Web analytics (Google), UX, UI, ROI analysis, PPC campaigns, Facebook Insights, publishing platforms, technologies and processes. He is also familiar with social media tools such as Vitrue, Syncapse, Tweetdeck, Klout and more.Laurent also works closely with partners such as Facebook, Youtube, Google, Twitter and Foursquare to develop creative and innovative solutions that fit clients communication requirements. He has worked on projects for adidas (global), the Quebec Liquor Board (SAQ), Cirque du Soleil (Global), Tourism Montréal, Kraft Canada, Danone Canada, RONA, Videotron, Georges St-Pierre, IMAX (Global), Marshalls Canada, Simons, Dell (Global), Québec Casinos, and Red Bull Canada. Laurent's expertise in social has allowed many brands to build solid and long term relationships with consumers.

Wireframing, Prototyping, Research and Developement, UX, UI, Sitemaping, best practices, Web 2.0, virtual communities, mobile web, SEO, SEM