Passionate about travelling and discovering new cultures, I have always been interested in meeting new people from all over the world. This has helped me develop a strong capacity for adaptation and multi-cultural understanding.
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International Business DirectorTailored Perfumes Jun 2016 - PresentBarcelona, SpainDriving Tailored Perfumes’ international business expansion from scratch to a successful worldwide distribution in over 50 countries and 20.000 retail doors, by designing and executing distribution and go to market strategies with our local partners. - Managing the day-to-day business of our fragrance lines, Women'Secret, Pepe Jeans and Reebok.- Leading the sales and trade-marketing team. 0/2 000 -
Export Area Manager - Business Development ManagerAir-Val International Feb 2006 - Jun 2016Perfumes under license: Disney, Barbie, Hello Kitty, Minions (for kids), FC Barcelona, Candy Crush (for adults).Distribution management and Strategy:• Build and develop strong relationships with distributors in the markets (currently Middle East, Asia, Australia, France)• Evaluate the performance of existing distributors and drive actions to ensure that targets are met (sales, margin)• Take part with the local partner in the design and implementation of commercial strategy for each market (marketing & sales)• Management of all aspects of the business relationship with the distributors.• Key Account Manager France: selective perfumery chains.• Follow-up with licensing companies -
Marketing Manager Spain - Private LabelsIntermarche Jan 2002 - Feb 2004• Supervision of the activity (net revenue : 41 millions €) : actions coordination, reporting, budget control • Strategy elaboration to achieve the objectives• Management of 2 Product Managers and 2 Assistants -
Brand Manager Spain - Private LabelsIntermarche Jul 1999 - Jan 2002- Elaboration of marketing plans- Implementation: new products development, improvements of the mix, promotions, brand communication- Management of 1 assistant -
Assistant Brand ManagerIntermarche Mar 1997 - Jun 1999
Laurent Cayrol Education Details
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Specialization In Marketing
Frequently Asked Questions about Laurent Cayrol
What company does Laurent Cayrol work for?
Laurent Cayrol works for Tailored Perfumes
What is Laurent Cayrol's role at the current company?
Laurent Cayrol's current role is International Business Development.
What schools did Laurent Cayrol attend?
Laurent Cayrol attended Esade, Ecole Supérieure De Commerce De Bretagne, Brest.
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