Laurent De Camas Email & Phone Number

In charge of managing the Marketing, Distribution and Business Development activities and dedicated teams: Advertising campaigns and Medias Buyings, Distribution relationships and negotiations, CRM, Surveys, Ratings, Graphics off air, Digital activities as development of OTT turnover, use of Social Networks for sales and CRM,Member of the Management Committee of beIN SPORTS France

Consulting missions for Medias and Entertainment companies: Brand Management, Marketing Plan, Operational Marketing Plan, Advertising and Medias strategy On and Off-Line, Multichannels Sales, Customers Relationships Management, Digital activities.

Internal mission of strategic consulting for Marketing: rebranded the German and UK subsidiaries in STUDIOCANAL, defined the new strategic positionning of the company, rebuilt the corporate and graphic identity.

Joint venture Ladbrokes/CANAL+ for an on-line betting project.In charge of team recruitment, brand management, the definition of a Marketing Plan for brand awareness and R.O.I. acquisitions, definition of the e-CRM strategy (Customer Life Time Value, Clusters).The project was brought to a halt by the two shareholders at the end of 2010 due to the bad French market conditions for sports betting.

In charge of the internet strategy regarding R.O.I. acquisitions, e-commerce and customer websites for CANAL+ and CANALSAT

In charge of advertising and media strategy, direct marketing, brand loyalty, sales promotion, customer relationships for CANAL+ and CANALSAT

In charge of brand management, advertising and medias strategy, direct sales and brand loyalty strategy

In charge of development of the retail network, the customer services and brand loyalty

Created Première, the first Pay TV channel in collaboration with the Bertelsmann Group

Created the first subscriber brand loyalty activities

Masters, Marketing Strategy And Market Surveys

Diploma