• Developed a social media strategy, tailored to maximise key channels, that supported brand building strategies and drove engagement with komoot users and outdoor communities.• Researched preferences of the komoot community, content trends and benchmarks from komoot's competitors on all relevant social media channels.• Drove a successful brand presence, developed a sustainable growing community and positive impact on the komoot brand.• Led the creation of engaging content ideas for the channels, and actively supported company-wide campaigns.• Teamed up with komoot's Brand Squad to generate, edit, publish and share engaging copy, photos, videos and products news.• Team up with komoot's Community team, marketing managers and support teams to engage with the brand's community on social media.• Interacted with komoot's ambassadors, content producers and partners, and encouraged the community to share content with us.

• Content creation for World Athletics’ social media channels (Facebook, Twitter, Instagram, TikTok, YouTube, and Twitch)• Monitoring of platforms (all athletics-related news and updates around the globe) and engagement with online communities (expansion of the audience beyond core athletics fans)• Event coverage (on site and remote)

• Defined partnerships strategies with external trackers (Apple, Garmin, Wahoo, Suunto, Polar, Lezyne, Bryton, etc.), ambassadors (professional athletes and influencers), and events,• Established and executed a global communications strategy,• Created and planned our brand content while reaching new users on social media and via our own networks.Overall, contributed to the app moving from 1 up to now 13M users worldwide.

• Dealt all kinds of partnerships with third parties (additional trackers, media, federations, brands, race organizers, etc.),• Crafted all web and social media-related content (mostly Facebook, Instagram, and Twitter) in English, French & Spanish,• Promoted product updates in a creative way.

• Co-created and planned the brand content for Rossignol Group’s different brands (Rossignol, Dynastar, Lange, and Look Bindings)
,• Planned and executed all web and social media-related actions,• Monitored and improved athletes' communication towards the brand and created content together with them.

• Managed simultaneously the social media accounts for the French Athletics Federation and the Paris Diamond League meet,• Created original digital content in back office as well as on the field for the Paris Diamond League meet at the Stade de France,• Participated in the communications strategy of these events as a whole.

Helped planning a media campaign for the company’s initiative to use environmental labelling, helped organizing the Sustainable Development Day.

Followed and reported about the Cross Country and Track & Field Men and Women's teams for the journal.

Interacted with the fan base across all social media platforms, launched a new website dedicated to the school’s sports teams : www.gostorks.com