Lauren Teixeira Carlile Email & Phone Number

Seattle, Washington, Us

- Manage and develop a high-performing marketing team consisting of field marketing, marketing automation, and digital marketing.- Collaborate with product marketing, partner, operations, and sales teams to develop and execute quarterly integrated demand generation and ABM programs to boost pipeline growth and accelerate closed won.-Design and implement regional field events and gifting programs to enhance engagement and drive revenue growth.- Leverage data analytics to measure and optimize net new and expansion pipeline performance and provide actionable insights to improve marketing effectiveness and conversion rates.

Seattle, Washington, Us

- Created and implemented ABM strategy and goals for new business and cross-sell upper segment accounts.- Collaborated closely with the sales teams to enhance accounts plans, outreach guidance, and align with upcoming marketing programs to boost pipeline growth. - Researched, evaluated, and implemented ABM tech stack in collaboration with Operations Team.- Hired and supervised a marketing automation associates, providing guidance and support in developing new operational processes, email nurtures, and newsletter programs.- Collaborate with our business analyst to measure impact of marketing programs and present quarterly findings to leadership.- Developed new operational processes, email nurtures, and newsletters.- Lead digital marketing efforts, ABM Display, PPC, LinkedIn, and Media Sponsorships.- Measure, analyze, and optimize the customer journey to increase conversions, velocity of leads and opportunities

Seattle, Washington, Us

- Designed and led digital ad programs, measuring direct pipeline attribution and expanded to EMEA in 2021.- Measured, analyzed, and optimized the digital customer journey to increase conversions, velocity of leads and opportunities.

New York, New York, Us

Braze (formerly Appboy) is a lifecycle engagement platform that forms strong bonds between people and the brands they love. We empower brands to humanize their connections with customers through technology, resulting in better experiences and increased retention, lifetime value, and ROI. Teams use Braze to deliver highly personalized messaging experiences that span across channels, platforms, and devices. This is made possible by our stack, which is located at the core of a modern marketing technology ecosystem.Marketing Responsibilities: • Strategized, developed, and implemented repeatable lifecycle programs to drive pipeline leveraging all channels; email, advertising, website personalization, events, direct mailers, and social — for each stage of the lifecycle (acquisition, engagement to MQL, pipeline, close, and upsell/renewal). • Created clear paths for development and growth for up to four direct reports.• Strategized and created programs to drive over 1,000 sign ups to our annual LTR conference (60% customers and 40% prospects) and Client Advisory Board events (2 per year). • Developed and executed over 15 nurturing programs that ranged from customer onboarding, product specific upsell programs, NPS, and events leveraging all channels; email, advertising, website personalization, events, direct mailers, and social to increase usage, upsells and renewals. • Led and project managed a website redesign and website rebrand (Appboy transitioned to Braze). Collaborated with product marketing to update customer stories, logos, and other customer website needs. • Focused on building, testing, and optimizing Account-Based Marketing (ABM) programs across both inbound lead acquisition as well as outbound tactics. • Proactively partnered with product marketing, customer success, sales, and partnerships to build out campaigns that focused on experimentation and result assessment to continuously optimize across the user journey.

New York, New York, Us

Braze (formerly Appboy) is a lifecycle engagement platform that forms strong bonds between people and the brands they love. We empower brands to humanize their connections with customers through technology, resulting in better experiences and increased retention, lifetime value, and ROI. Teams use Braze to deliver highly personalized messaging experiences that span across channels, platforms, and devices. This is made possible by our stack, which is located at the core of a modern marketing technology ecosystem. Marketing Responsibilities:- Implemented and managed all marketing software and technology, such as Optimizely, Marketo, Terminus, Demandbase, and Appboy/Braze.; determined effectiveness through accurate tracking of ROI.- Updated and maintained marketing automation infrastructure and database to ensure data cleanliness, accuracy, and integrity for all marketing programs. - Created and optimized nurturing programs and lead scoring to drive engagement and pipeline. - Improved marketing reporting and analytics to provide insights for future optimizations and learnings. -Worked with Revenue Operations and Sales to create and improve lead flow process and acceleration to drive pipeline.

New York, Ny, Us

As the leader in social marketing platforms, Kinetic assists brands to create welcome, engaging and empowering experiences for consumers – real people like you and me. Through our strategic partnership, campaign management and SaaS services, we design and manage campaigns across social, display and the mobile open web. Our powerful, intuitive technology reflects how the modern marketer thinks and works. We combine that proactive innovation with strategic thinking at every step to deliver quality encounters that delight consumers, build brand value and drive sales. Kinetic is based in New York with offices in Toronto, Chicago and San Francisco and was named to Advertising Age's Best Places to Work list in 2015.Marketing Responsibilities: - Manage and implemented marketing automation system, Pardot, to improve data management and align sales and marketing.- Standardized lead qualification process with lead scoring and nurturing. - Created fully integrated campaigns around top four verticals to nurture during the sales cycle, which includes quarterly email drip campaigns, social advertising, and display advertising. - Created & continuously updated our SEO strategy. - Built, implemented, and trained new lead process for sales and marketing in Salesforce.- Manage Salesforce as the Administrator role by firming up flow and process, and building standardized dashboard and reports.

Holmdel, New Jersey, Us

Nexmo enables companies to easily communicate with their customers using SMS and voice no matter where in the world they are. We focus on solving customers communication problems to improve user experience and so that they can focus on their core business. In 2014, I joined Nexmo to help increase brand awareness through Nexmo's online channels, such as social media sites, industry websites, and other online profiles. In fall of 2014, I was given the opportunity to drive all digital marketing efforts, which includes SEO, display advertising, and PPC (pay per click). Besides given me the opportunity to increase my online marketing skills, Nexmo also gave me the opportunity to take a 10-week digital marketing class at General Assembly, which helped me fully understand all aspects of digital marketing.Marketing Responsibilities:• Developed paid channel strategy and led 12 digital campaigns including Pay Per Click (PPC), display advertising, LinkedIn Sponsored Updates, and other social media advertising; increased number of total sessions on website by 87% Year-on-Year (YOY) and new user sign-ups by 66% Quarter-on-Quarter (QOQ).• Managed display advertising and sponsored content through third party industry websites: The Next Web, ProgrammableWeb, VentureBeat, and Stack Overflow.• Managed Nexmo’s blog and distribute all content on Nexmo’s online sites • Increased Nexmo’s presence on social media and online sites by 78% YOY. • Manage yearly budget and measure Return on Investment (ROI) for all digital marketing campaigns: website, PPC, display advertising, and social media advertising.• Ramped up monthly Nexmo Connect networking event in San Francisco with up to 100 attendees. • Managed creation of booth, banners, and promotional items for all industry events.

San Diego, California, Us

QMS is the leading software provider to dialysis facilities in the United States. QMS' EMR and billing software impacts the lives of others by increasing quality of care for patients and maximizing reimbursement for providers.In 2011, I was fortunate to be a part of the QMS team to help make an impact on the dialysis industry by joining their marketing team. In June 2012, I was given the opportunity to grow by adding on responsibilities in business development and sales. In May 2013, QMS was acquired by Constellation Software Inc., which expanded my marketing role to assist other Constellation companies, Salar Inc. and Orion Wine Software, with their digital marketing efforts. Marketing Responsibilities• Plan and manage marketing & public relations events: ten industry trade shows (up to 3,000 attendees each show) and three annual Users' Meeting with up to 150 nephrology healthcare professionals participating.• Organize and execute e-mail campaigns for lead generation through the use of Salesforce.com and Pardot.• Create internal and external newsletters for staff and clients. • Designed and managed development of QMS’ website (Word Press).• Create and manage execution of digital advertising, product brochures, and sales collateral. • Update Facebook, Twitter, and Google Plus accounts to gain further adoption of products.• Execute and manage online marketing using Google AdWords and Google Analytics.Sales & Business Development Responsibilities• Manage budget for business development projects & forecast annual revenue. • Create new client proposals, finalize contracts, and lead implementation for product installations. • Managed open sales territory for four months, evaluated customers’ needs, and signed five new clients that generated $1.5 MM to be collected over a 5-year period.

San Luis Obispo, Ca, Us

Marketing Projects:Digital Marketing, 2011•Developed project plan including scope, timelines, and milestones for a well-known produce company to determine if using social media for advertising will increase consumer base. •Created a marketing plan that included a statistical analysis of the target market.•Delivered presentation to stakeholders, detailing marketing plan, analysis of research, and recommendations. Strategy Formulation & Business Plan, 2010•Formulated a business plan for Cal Poly Creamery, which included forecasting sales, researching target markets and competition, analyzing historical financials, and developing a marketing plan. •Set goals to determine if introduction of new product would increase revenue. •Collaborated with a team to present research, analysis, and new product recommendation.Marketing Plan, 2009•Developed a marketing plan for new product launch for a hypothetical wine company. •Conceptualized and introduced a strategy to reach a target market to drive growth.

Indianapolis, Indiana, Us

Cal Poly ChapterExecutive Board Member: Social Chair, 2010• Organized 12 social events throughout the year for a 120 member organization.• Exhibited excellent organizational skills working with outside vendors to schedule venues, transportation, and catering. Junior Executive Member• Elected to office of Sports Chair (2009). Organized and hosted sporting events for Cal Poly's Greek community. • Elected to office of Philanthropy Chair (2008). Planned annual fundraising event to raise $2,000 for organization's charity: Victims of Domestic Violence.

Spokane, Wa, Us

• Maintained high quality summer sports programs for 20 camps serving up to 3,800 participants.• Evaluated performance of personnel and ensured all processes and procedures were followed. • Educated staff on communication and organizational skills to better manage various sports camps.

Bs, Ag Business, Marketing

Digital Marketing, Digital Marketing