Support services dedicated to medical promotion, marketing, sales, and portfolio optimization activities: • marketing & medico-marketing, product positioning and recommendations for product differentiation, marketing plans, strategic planning, and business cases• customer segmentation and targeting based on different criteria in relation to the available FTE resources (prescription concentration or regional sales concentration curve etc.)• sales optimization, sales analysis and forecasting models, supply & logistic planning • database management - processing and managing databases along various periods and in various formats with multiple integration of data generating overviews on the required pattern (sales, targets, stock management, production planning etc.)• price and copayment analyses, pricing and reimbursing strategies and projections for drug co-payments through NHIs’ reimbursing lists, claw-back rate calculations for financial budgeting• compliance and adherence treatment analyses• product presentations or disease presentations for various purposes (FF training, events etc.) • conceivement and development of promotional materials support for medical promotion - Product labels, patient leaflets, medical translations etc.• market research• portfolio development, product opportunity assessment • negotiations for local partnership establishment, local representative agent________________________________________________________________________________________________________________________• Marketing Services Contract (4Y)• Medical Director & Business Development Consultant (3.5Y)• Project Manager - Business Development Global Portfolio, New Launches Coordinator & Medical Manager (2Y)________________________________________________________________________________________________________________________

Business support and medical consultancy for achieving sales targets by medical, marketing, sales and logistics responsibilities or activities, briefly, as follows:- Maintaining of all sales data bases up-dated in order to support the business decisions by providing national or regional monthly reports and analysis concerning product sales, based on distributors’ monthly sales reports, on IMS Market Viewer (Sell-in, Sell-out), on Ex-Factory evolution etc.;- Forecasting and scenario planning of the actual portfolio based on market evolution and environment, stocks management and production monthly rolling forecast, and sales scenario of the new potential products based on medical-marketing insights;- Sales targets allocation for MRs teams and the analysis of the performance of MRs.;- Physician segmentation and targeting and call plan strategy and management;- Clawback and consumption data analysis based on Sick Fund’s reports or on other available data management tools, adherence analysis;- Price strategy analysis together with reimbursement simulations/ATC cluster and support for most impactful measures of pricing or reimbursing legislation;- Conceiving commercial offers.

Medical- Exhaustively analyzing of the available medical information (includ. documentary research) in order to conceive the optimal medical presentations based on published scientific evidences- Getting the right positioning and right target for the products by a high credible and advanced scientific support- Assuming the responsibility for delivered information and promotion, ensuring compliance with the relevant laws for all promotional legislation, information or medical training- Permanently monitoring of the information regarding related products, identifying the SWOTs of the products, against competition- Identifying KOLs related to the allocated products and establishing a well relation-ship with them- Working towards KOLs for increasing the share of voice for allocated products- Sustaining medical group presentations for the allocated productsMarketing:- Preparing and implementing of the right marketing plans and control all the marketing activities regarding hospital products (anesthesiology, oncology, hematology, addictions and respiratory areas) in order to achieve the sales target- Developing and preparing for execution of all necessary promotional materials (both prints and gifts) on allocated products and managing suppliers in their completion- Managing of the annual product sales estimations, monthly forecasts and pricing politics- Budgeting and monitoring promotion costs- Organizing and optimization of the participation to medical events on hospital products- Identifying and monitoring the tenders on related hospital products in order to max. the price politics for increase sales against competition- Managing the relation-ship with distributors related to forecasts, orders, payments and negotiating packages, discounts, tender politics- Identifying new distribution channels in order to max. the related portfolio- Permanently monitoring of the marketing objectives in order to max. the long-term profitability, the ROI, but also the MS

- To conceive, to prepare, to recommend and to implement the right marketing plans and control all marketing activities related to cardiology area (e.g.: Indapamid LPH, Trimetazidina LPH), CNS (e.g.: Alprazolam LPH, Flavotan), musculoskeletal (e.g.: Meloxicam LPH) and oral anti-diabetics drugs (e.g.: Metformin LPH)- To collect and analyze the information regarding the products, to identify the strengths and weaknesses of products;- To identify marketing opportunities and threats- To appraise the company’s portfolio and competitive offerings, marketing, production and distribution resources;- To budget and monitor promotion costs- To conceive BTL and ATL campaigns and manage suppliers in their execution- Permanently monitoring of marketing objectives in order to maximize long-term profitability and market share; - To manage product forecasts and pricing.

- To analyze and identify potential marketing opportunities, ensuring that new products are developed in line with customer and market demands;- Evaluation of documents, business plans, pricing and communications;- Consultation with internal departments to ensure that each new product opportunity can be profitably achieved;- Monitoring and permanently re-evaluation of the opportunities;- Accurate positioning of products within the marketplace and the identification of target segments.

- To conceive support and training materials for medical reps and all medical information for media advertising;- To conceive and publish medical articles as needed on the actively promoted products according to the marketing strategy;- To conceive or change the Patient Information Leaflets and the Summary of Product Characteristics for new products (especially for nutritional supplements, but even for OTCs);- To conceive the submission file and to register nutritional supplements to The Health Public Institute according to the legislation- To get approval from The Ministry of Health and Family for medical promotion (BTL, but also ATL).- To conceive and realize the design for packaging (CorelDraw, Adobe Photoshop).- To manage additionally, in the second part of the period, all necessary marketing activities of a few products (e.g.: Ginkgo Biloba) or from commercial point of view another additionally products (e.g.: Colebil, Panzcebil, Triferment, Silimarina, Clotrimazol etc.)