Laurent Lefevre Email and Phone Number
Laurent Lefevre work email
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Laurent Lefevre personal email
- Senior Marketing Manager with extensive experience in defining and leading B2C/B2B strategies in highly competitive environments (E-commerce, Real Estate, Education)- Passionate about the challenges of sustainable transformation and customer satisfaction- Specialist in market research and data analysis- Management of strategic projects and innovations to increase sales and profits, including category management, new products/services/customer journeys and CRM activities- Strong ability to lead and execute integrated 360° plans (online and offline campaigns)- Development of strategic partnerships and heading customer-centric solutions- Responsible for managing intern start-up and P&L management- Strong skills in people management, building budgets and managing agencies
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Project Manager Officer - Transformation DepartmentTf1 PubParis, Fr -
Project Manager Officer - Product And Service DepartmentBouygues Immobilier Jul 2022 - PresentRégion De Paris, France- Acculturating and training the various professions in the country- Defining external communication guidelines and producing sales and customer materials- Launching the new configurator (pricing strategy for options and integration in the customer journey)- Enhancement the new housing product and mananging new partnerships (water and energy solutions) -
Head Of Strategic MarketingBouygues Immobilier Feb 2018 - Jun 2022Région De Paris, France- Launching the "Mon Habitat & Moi" customer community- Leading market research and feedback (customer segmentation, product/service benchmarks, mapping of customer needs)- Contributing to strategic working groups (investors, customer journey, new housing product)- Digital Makers 2019 winner: design of a digital services platform
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Strategic Marketing DirectorAbilways Feb 2015 - Jul 2017Région De Paris, France- Defining and executing the global development strategy for the 7 brands of the group- Managing all the innovations and transformation projects:* Building a new training video platform & mobile training application* Launching the first professional mobile MOOC in France* Implementing e-commerce activities- Managing the database and the CRM strategy (lead relationship management, segmentations, scoring)- Identifying, negotiating and driving new B2B partnerships- Key role in supporting marketing and sales teams (best practices, new processes, online and offline advertising, reporting results and analysis)- Benchmarking competitor activity- Management of 7-member team- Codir Member -
Head Of Strategy & AnalysisMistergooddeal.Com (Groupe Darty) Jun 2013 - Jan 2015Région De Paris, France- Preparing and driving strategic highlights (business reviews, strategic committees, budgets)- Designing new reports and advanced analytics to improve business performance (market share, pricing, sales forecasts, new suppliers)- Managing the transversal projects and analysis of KPIs to evaluate success:* Launching a new service: 90-day returns policy (white goods)* Brand equity building* Refining website product pages and checkout- Generating marketing analysis (product & service benchmarks, customer surveys, cross/up-selling, ad-hoc analysis) - Defining budgets and management of 2-member team -
Category Manager White Goods - Mistergooddeal.ComGroupe M6 Jan 2012 - May 2013Région De Paris, France- Building the business strategy for all the categories (positioning, profitability, activation plans, customer needs, trends, competitors)- Implementing the business plans and marketing operations (pricing, promotions, merchandising)- Coordinating acquisition and loyalty campaigns (online and offline)- Monitoring the category performances and managing the P&L- Management of 3-member team -
Head Of Market Research - Mistergooddeal.ComMistergooddeal.Com (Groupe M6) Jun 2008 - Dec 2011Région De Paris, France- Designing, implementing and maintaining new reporting tools to manage marketing strategy (market share, traffic, conversion, margins, best sellers)- Leading market research and analysis to guide strategic plans (quantitative & qualitative surveys)- Drawing up the business plans and leading project committees- Modelling and analysing the customer lifetime value- Monitoring and analysing the competition- Managing the annual market research plan and business partnerships- Defining budgets and management of 2-member team
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Senior Research ExecutiveHarris Interactive France May 2004 - May 2008Région De Paris, France- Managing a wide range of business topics (barometers, U&A, consumer profiles, brand equity, advertising pre-test & post-test, satisfaction & prospective surveys)- Implementing an extensive range of qualitative and quantitative research protocols (focus groups/user tests; CAWI, CAPI, CATI programs)- Managing daily customer relationships- Leading survey production projects:* Writing-up questionnaires/qualitative guides* Managing fieldwork and data processes* Writing-up strategic and operational recommendations- Key accounts: Mistergooddeal, Cdiscount, Leroy Merlin, Expedia, Lastminute, Peugeot- Management of Research Executives and Interns -
Research ExecutiveAol Jan 2003 - Dec 2003Région De Paris, France
Laurent Lefevre Skills
Laurent Lefevre Education Details
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Market Research And Marketing Strategy
Frequently Asked Questions about Laurent Lefevre
What company does Laurent Lefevre work for?
Laurent Lefevre works for Tf1 Pub
What is Laurent Lefevre's role at the current company?
Laurent Lefevre's current role is Project Manager Officer - Transformation Department.
What is Laurent Lefevre's email address?
Laurent Lefevre's email address is l.****@****ier.com
What schools did Laurent Lefevre attend?
Laurent Lefevre attended Sciences Po Paris.
What skills is Laurent Lefevre known for?
Laurent Lefevre has skills like Marketing Digital, E Commerce, Marketing Strategy, Etudes Consommateurs, Statistiques Web, Management, Crm, Gestion De Projet, Digital Marketing, Business Intelligence, Retail Category Management, Marketing Operations.
Who are Laurent Lefevre's colleagues?
Laurent Lefevre's colleagues are Diaa Ali, Carole Aumand, Elodie Franzé, Morgane Dupuis-Monot, Mathieu Dumant, Olivia Grant, Estelle Nen Mbango.
Not the Laurent Lefevre you were looking for?
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Laurent Lefevre
Roissy-En-France -
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Laurent Lefevre
Gérant Alleviare - Conseil En Vision Stratégique & Commercialepartenaire Dale Carnegie ------- Président Alumnis Mars FranceParis3wanadoo.fr, dalecarnegie.com, dalecarnegie.com2 +163141XXXXX
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2aim.com, safran.fr -
Laurent LEFEVRE
Mérignac
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