Laurent Leriche Email & Phone Number

Shanghai, China

Starting a new role in production, I decided to apply my research and analytical skills to playtesting and providing the best plan that meets our team's needs in order for them to create better quality games.Guiding our productions around mixed research methods to get meaningful insights and actionable data, to solve problems at all stages of development on areas such as design, audience, marketing, monetization and long term strategy, as well as overall UX for a large range of games from AAA and AA to indie games.

Shanghai, China

Managing an international team to ensure effective sales enablement for Virtuos Group.

Shanghai, China

Supporting Virtuos with product marketing initiatives that enable the sales team and help convince the world’s top video game developers to use the company’s video game development and art production services.• Identifying services to be pushed to market (audience/value prop/ specs/etc.) • Supporting the roadmaps from MVP to market launch for each service• Running marketing campaigns for a successful service launch throughout lifecycle

Shanghai, China

In charge of the operational side of marketing. Managing 4 people team, helping to build a purpose-driven brand and scale up the business.

Shanghai, China

Ho Chi Minh City, Vietnam

Part of an international team of 8 people, I was in charge of the 3D animation business for Europe, Asia and North America, I supported the company business expansion into the videogames industry

Shanghai, China

Supporting senior management in their business decision by providing report and data analysis• Market trend analysis• Competitor watch

Singapore

As part as Essec end of year internship, part time

Reporting to the Head of market intelligence department in ChinaCo author of How to open a Business in Beijing (2009): https://www.amazon.com/Ouvrir-point-vente-Pekin-French/dp/2279420651

Master'S Degree, Business And Marketing

Education record

Economics