Lauren T. Email and Phone Number

• Advanced global capabilities through leadership of COE teams: Global Category Strategy and Data & Analytics COE, and Shopper Insights, developing winning strategies for core categories and innovation• Partnered with local markets advancing category management capabilities with experience in Canada, LATAM, and EMEA, identifying white space for SN products and optimal growth strategies• Created Shopper Insights function to cover Decision Trees and Path to Purchase across key categories, leveraging Circana partnership for fielding of study, with actionable and strategic recommendations• Champion of data democratization and global data integration for ease of analysis/insights generation; management of data budget and negotiation with key vendors for cost-savings and added value services

• Leading and setting strategic vision for multiple teams (15+ members) including US Category Management for Shark and Ninja, developing winning strategies for both SN and our retail partners• Providing best in class insights and analytics for internal cross-functional teams (Marketing, Prod. Dev, Sales, Demand Planning) and external partners to drive performance, competitive offense, GTM strategies and share/dollar growth• Developed sustainable tops-down forecasting process across 6 core markets, enabling Prod. Dev and Marketing to understand/plan growth in existing categories and size of prize for innovation • Embedded monthly US tops-down projection process to identify risk and opportunities within sales forecasts, pressure testing planned growth in partnership with Demand Planning and Sales

- Conceived and wrote award-winning first of its kind real time payments global research paper "Prime Time for Real Time," partnering with leading vendor GlobalData for data analysis, resulting in an unprecedented thought leadership report with data, trends and insights for 30 markets around the world (Winner “Best Use of Data/Insights” by The Drum B2B Awards)- Conduct annual market sizing and trends analysis providing global insights leveraged in corporate strategic planning process including transaction and spend based market size, ACI market share by segment and solution, growth rates (CAGRs), and five year future forecasts. Much of this analysis is included in the corporation’s annual and quarterly reports as well as other external industry events and marketing materials.- Redeveloped and relaunched ACI’s corporate Win/Loss Program (aimed at surveying and interviewing recent won/lost customers) to gain additional quantitative and qualitative insights about competitors, pricing and marketing efficacy.- Created the company’s first ever transactional market data cube tool, which provides unprecedented insights into payments volumes, trends, shares and forecasts for 70+ countries at local, regional, and global levels including segment level insights, and both alternative payments (APM) and instant payments forecasts. Hosted training sessions to enable broad usage throughout the company.- Redesigned, executed and analyzed the results of the ACI Brand Awareness Study, which will now be conducted annually, providing more rigorous methodology and improved accuracy in measuring unaided and aided brand awareness, brand perceptions, and key intercepts/points of influence for marketing plans and future activation. - Created Merchant market segmentation analysis, sizing the market for both e-commerce and in-store purchases and developing insights around channels and geographies with high potential opportunities for targeting.

• Created all sales materials for retail launch from prospecting letters to sales one-pager to comprehensive sell deck with industry and customer insights and trends• Proactively developed relationships with and successfully sold product in to Bloomingdale’s, Bed Bath & Beyond, buybuy BABY, Wayfair, Uncommon Goods, ABT, and Newlywish; negotiating margin, pricing, shipping and payment terms.

• Responsible for managing TV products including 48-50” screen sizes and TV accessories including managing promotional expenditure, pricing decisions and competitive analysis, sales of aged/aging inventory, forecasting product demand, and reallocating product to customers based on demand• Primary account lead for key retail partners including Costco, Amazon.com Target, and rent to own channel• Successfully collaborated and negotiated with Amazon to save 40 SKUs from discontinuation through analysis of gross sales, blended margin and overall profitability• US Product Lead for Samsung Serif TV, responsible for developing all marketing and sales plans for the product in the US and aligning with HQ strategic vision. Sales aspect of launch encompasses new business development via pitching product and selling in to high-end and “masstige” furniture retailers. Marketing activations include NYC launch event at the Museum of Modern Art, design event/conference placement social media influencer programs and selection as one of Oprah's "Favorite Things" in 2016• Managed and distributed TV pricing roadmap on a weekly basis, responsible for analyzing sales, forecasts and opportunities with sales field during weekly sales calls

• Developed customized strategic category recommendations around assortment, space, retail theater, and messaging based on consumer/shopper insights and linked to discovery work with each top tier customers on their goals and objectives for mutually beneficial results. Senior customer interactions included Best Buy, Walmart, Target, Costco, BJ’s, Sam’s Club, PC Richard’s and HH Gregg• Created national go to market sales presentations for HE’s biggest 2015 product launches including SUHD TV and Radiant 360 Audio which encompassed marketing activity and sales support. Led national kick off meeting and continued to host biweekly performance calls.• Initiated and negotiated first ever shopper data and insights tool with 3rd party vendor NPD that is now the driver of significant positive results  across numerous clients

• Provided category and channel expertise through the integration of fact based syndicated data, consumer insights and sales information tools with the purpose of developing sales stories, strategies and tactics that drove positive results at national and regional accounts across Mass, Grocery, Club, and Small Format• Developed and implemented strategic customer and channel specific programming and led sales planning process, partnering with marketing and supply chain teams to achieve sales and distribution targets• Managed marketing trade spending programs and budgets, collaborating with Shopper Marketing team to deliver the most impactful shopper programs for both the brand and retailers.• Collaborated with marketing and consumer insights on product development through the different stages from ideation to launch to help determine future brand innovation and strategic initiatives.

Accounts: Wawa, Cumberland Farms, and Quick Chek. Additional regional responsibility for other Northeast Convenience and Gas retailers.• Category Manager for two major convenience retailers with annual total revenue of $10.4B and total PepsiCo Beverages revenue of $59.2MM, in charge of providing all analysis and insights for Account Managers, Sr. Directors and retail customers • Partnered with internal PepsiCo and external Retailer teams to provide compelling fact and insights based brand and category stories, consistently delivering results including expanded assortment and space growth wins for PepsiCo beverages as well as Customer growth and shopper insights• Created and trained colleagues on Share of Traffic Leakage Tree tool using NPD Shopper data which enabled PepsiCo to deliver an unprecedented level of Shopper insights to Convenience retailers• Successfully delivered on a challenge from the Tropicana Business Unit to create a national sales story, template, and training for a “One PepsiCo” Juice Story which provided in-depth and customizable solutions around brand trends, assortment, SKU rationalization, and shopper insights.

Channels: Grocery and C&GAccounts: Lowes Foods, Food City (KVAT), and Quick Chek (April 2011-Feb 2012); Cumberland Farms, and Racetrac (Sept 2010-April 2011)• Created turn-key business review templates for large and small format, allowing Account Managers to provide insights and trends to customers and sell in products more efficiently • Worked in collaboration with Space Planning to create the “PepsiCo Space Calculator”, a tool that determines fair share of gondola space for two adjacent categories to enable PepsiCo expansion• Created and presented Sports Drink strategy recommendations for Wegmans, leading to an expansion of Gatorade space by approximately +750 feet • Created and presented Sports Drink expansion strategy at Food City, worked with internal retailer financial goals and space allotment that convinced customer to add an additional 4 ft section, or 24 linear feet, of space per store for Gatorade (approximately +2000 ft)• Developed optimized assortment strategy for Cumberland Farms chilled juice category, working with the Retailer and the internal Account Manager. Led to elimination of Private Label Take Home SKUs and the incremental addition of three PepsiCo juices• Created a template specifically tailored to Account Managers calling on regional convenience customers that delivered category and brand results for customers, their local competition and the customers’ geographic areas. Template enabled sales team to sell PepsiCo products effectively with data, insights, and recommended actions. Led webinar to train national sales force on tool

• Created IRI based, account specific by division/by store, analytics template that measured category, brand and pack size performance, to easily determine strategies and tactics to be executed by PepsiCo account managers and zone sales leaders to enhance customer and product performance• Sole leadership for monthly IRI file maintenance and timely distribution to sales teams to drive customer solutions with efficiency and effectiveness• Successfully managed large-format MA territory of Stop & Shop and Shaws, selling in and creating displays for PWS products as well as assuring new item distribution

-Conducted in-depth historical competitive analysis for Ernst & Young in consulting field specifically focused on the market segments of process improvement and actuarial consulting-Created executive Power Point presentations for use with client base to accelerate strategic media opportunities

-Composed media alerts and press releases for employee and company news which were sent to national and local media outlets increasing corporate brand awareness-Managed Google Analytics, Google AdWords, and the analysis of general web conversion statistics, implementing results to drive more traffic and enhance visitor experience for corporate website-Developed monthly PowerPoint template for marketing status update highlighting program performance for the Board of Directors-Managerial oversight of and contribution to company newsletter

-Designed and implemented search engine marketing campaign using Google Analytics and Google AdWords-Developed and executed a complete media plan for ad spending based on key consumer demographics-Wrote and distributed copy for real estate advertisements in local Westchester newspapers and online

-Created media alert and press release for Multiple Myeloma Research Foundation gala-Pitched and secured placements of gala news in several national publications and local CT press-Developed comprehensive social media website for women's healthcare issues and networking

-Established media monitoring and metrics department for company, liaising with the client to develop final products and budgets, negotiating contracts with various suppliers, and hiring a team to ensure top-quality analytics-Delivered monthly client metrics utilizing Nielsen media consumption data to analyze efficacy and key message media saturation of various client PR campaigns-Monitored for client media concerns and developed new metrics during campaigns and crises, as well as developing strategies and messages to effectively manage and moderate all issues as they arose-Brainstormed and developed program and event ideas for current and new clients, focused on in-depth executable media plans -Key company point person for all budget-related planning including research group projects, PR programs and event execution-Managed three junior associates and one freelancer, ensuring their growth and success

-Monitored media outlets for client news across several brands including Botox and Juvederm-Wrote and delivered daily news highlight report for distribution to client’s executive team-Created and coordinated monthly PowerPoint and PDF account updates for client’s CEO-Project managed, developed, and presented competitive offense plan to client’s corporate communications team-Researched and negotiated new vendor contract, which saved the company $25,000 annually in addition to improving and expediting team’s client deliverables-Secured media placements for American Epilepsy Society annual meeting in print, trade and TV outlets

-Created process models for entire Global Equity Delivery group, published maps online for executive distribution, and determined key process gaps and overlaps for necessary solutions to be implemented-Project managed conversion of critical software for the department in a seamless manner that included coordination of new software installation and establishment of adequate training for all applicable associates-Contributed analytical work to one of the top Six Sigma process improvement teams in the organization-Managed a project that developed a web-based system to ease new account setup