• Structured and migrated business operations from private comms to a multi-touch SaaS back-end for ease of client and vendor communications• Developed design rollout processes from discovery to close and kick-off• Partnered with owner for brand development, website and social strategy

• Developed website layout and wrote content• Created and launched local marketing campaigns (press releases, paid search, print, social)• Taproom interior design (layout, sourcing and installation)• Ongoing vendor and partnership relations

• Regional field sales/account manager to IT companies throughout SF Peninsula, Texas, Washington and British Columbia• POC with Director + stakeholders and reporting teams• Provide consultative services and effectively align portfolio of proprietary research, brand awareness, thought leadership, lead generation, video, content marketing and events to clients’ needs• Liaison between clients and internal program managers to ensure successful performance and delivery• Weekly, monthly and annual forecasting. Manage pipeline to maximize opportunity, maintain database of clients and activity

• Software service execution from discovery to deployment; interfacing with the tech, financial, industrial and healthcare sectors• Relationship management and consultation with C-level stakeholders• Customer advocate and voice across the product management and sales groups• Training, user adoption, software data analysis reports and presentations• Upsells/alternative solutions for customer’s changing business objectives• Customer adoption, renewals and retention

• Consulted with SMBs and enterprise accounts to strategize unique rollout plans and implementations, ensuring ROI• Maintained quality, long-term relationships resulting in large upsell deals in both the public and commercial sectors • Consistently overachieved quarterly targets of active retention and new users • Independently created, tested and successfully implemented QuickStart launch process for mid-tier business: corporate-wide adoption saw major resource conservation. Contributed to development of enterprise-scale SuccessLaunch process• Liaised with product marketing manager to develop external facing content for ongoing Sales/CS campaigns• Continually conceived and executed processes and assets to cross-functionally benefit Sales/CS• Held monthly “Lunchtime Stories” with Sales and Marketing to highlight top account use cases with the goal of expanding customer base with increased knowledge Website: www.huddle.com/services/success-and-adoption-guarantee/Blog: www.huddle.com/blogFacebook: www.facebook.com/huddle.comTwitter: www.twitter.com/huddle

• Revamped promotional efforts from traditional outlets (radio/print) to new media (social media, web)• Developed and edited fresh content for website to drive member interest: journalistic pieces, promotional materials• Contemporized e-letter design to sleek format that aligned with re-brand, composed bi-monthly email to 3,500+ recipients• Co-conceived and rolled out social media presence on Facebook & LinkedIn • Represented organization throughout community to bolster membership vitality

• Analyzed efficacy of search engine products using testing, benchmarking and other methods in order to increase the quality and relevance to clients• Applied knowledge of the structure and functionality of web search to identify problems and implement methods of improvement with editorial and engineering departments• Worked independently and collaboratively with cross-functional contributors

• Developed course materials/presentations and lesson plans for screenwriting • Conducted writing workshops and evaluated student work and provided editorial support

• Created an appealing voice for music-streaming website through entertaining content: witty summaries of over 200+ proprietary channels• Authored product and technology summaries and business plan: interviewed engineers and founders, transformed technical language into comprehensive business materials• Composed anti-piracy speeches and presentation materials for conventions at US Senate and Beijing, traveled as a representative • Developed print and multimedia content used for product promotion • Initiated partnerships with independent and major record labels resulting in 300% catalog increase• Initiated and managed branding strategy with affiliate entitiesed