- Brand strategy (positioning, key messages and design)- Digital marketing strategy - Social media content and channels - Events and activations- Customer care service management- Countries Management (Indonesia, Malaysia, Thailand, Singapore, Vietnam)

- Branding and Communications - Marketing strategy and planning- Leading Marketing team- Managing Visual Merchandising, PR, Corporate Com, Events and Social Media- Working on ESG initiatives

- Defining the marketing and communication strategy of BECIS- Leading internal communication activities and internal stakeholder management (webinars, town halls, training sessions)- Developing BECIS' brand presence via digital channels and social media- Supporting local Business Development teams in their activities with customers - Managing Event and PR activities- Recruiting and managing a geographically dispersed team of local talents

- Defining the marketing and communication strategy of Symbior Solar- Leading internal communication activities- Developing a consistent brand presence on digital channels - Managing a regional team located in our operating countries

- Developing Private Label products for football (balls, GK gloves)- Creating Football Brand and dedicated Specialized Store concept- Working with merchandisers team on football assortment planning

- Building Omnichannel Strategy- Leading National Campaigns with external agencies- Managing Visual Merchandising for new stores opening (new concept, factory store, mono-brand shop)- Event and PR activities - CRM strategy - Leading Marketing team (30 talents)- Budget management

- Team management- Marketing analysis- Communication strategy and campaigns- Managing new store opening (flagship store and click and collect ones) - PR and Event policy - Training local teams

- Strategy (digital & content)- Recruitment- Training program

- Coaching Goalkeepers (U8 to U16) with specific training exercices

- Structuring communication and marketing roles within in-house brands- Overseeing key communication skills (digital, CRM, brand content, events, image, PR)- Developing international communication organisations (China)- Training, recruitment (sourcing)- Management of digital projects for Brands (mobile site, CRM, newsletters...)- Customer reviews project manager- Content Management- SEO monitor

- Implementation of communications strategies on " sport and leisure activities “ budgets- Development of corporate communication tools (Web)- Creations of business communication tools (clients and prospects)- Creation and development of a file of journalistic contacts- Management of press releases and agency newsletter

- Responsible for external media communication (players, staff and manager interviews)- Maintenance and coordination of club media (TV, internet, club magazine, jumbo screens,...)- Management of the club media team- Development of institutional communication platforms (company brochure, professional DVD and training,...)- Coordination of non-media operations (PR with sponsors and other parties,...)- External relations with other clubs and bodies (French League, Federation and UEFA)

- Implementation of communication strategies - Editorial development of sports programmmes- Development and optimization of external journalist networks- Link between TF1 sports journalists and their counterparts (written press, radio, TV)- Programme promotion (weekly shows and live broadcast of football and Formula 1)- Travel organisation (World Cup and Euro) and set up for press conferences

- Development and implementation of the club communication strategy for season 2005-2006- Responsible for the implementation of the TV Charter LFP (French League) – Canal + (- Responsible for media communication (players and staff)- Creation and maintenance of club website (recruitment and development)- Organisation and follow-up of external activities (charity, community,...)

- Creation of betting games LOTO FOOT (football prediction games)- Development of marketing strategy and statistical product analysis- Research and development of new betting trends (betting with odds, online betting…)