Lauren Fuchs Email & Phone Number

New York, NY, US

• Drive $200M business managing inventory life cycle and margin expectations end to end from initial pre-season buy through to allocation & pricing in stores.
• Execute divisional and merchandising strategies by creating departmental sales and inventory investment plans to maximize sales and profitability.
• Perform detailed analysis to understand product trends, historical risk/opportunity scenarios, and present key learnings from past seasons to mitigate risk.
• Drive Omni sales through analyzing Online and Store sales while optimizing inventory position.
• Manage OTB process driving strategic decisions around full price & markdown sales and inventory conversion projections. Driving scenarios on cost movement thru risk/opportunity scenarios.
• Allocation lead for total Europe business – Worked with logistics and finance on inventory forecasts and communicate quarterly/monthly/weekly allocation strategies.

• Managed pre-season & in-season sales plans by store to appropriately inventory the Specialty & Outlet Fleet.
• Developed consistent approaches to tools and processes (while respecting market nuances) to analyze and forecast inventory needs by store.
• Integral part of Climate Strategy Assortment providing “Wear now” seasonal product for Hot & Extreme Hot Stores.
• Optimized store assortment offering through detailed space and customer analysis.

• Analyze historical data and trends from a store group perspective to determine opportunities and risks by department.
• Deliver test results and pricing recaps to provide recommendations for future strategies.
• Create pre-season and in-season sales plans by store to appropriately inventory the 800+ stores.
• Analyze size selling to determine most optimal profile to maximize sales from a store-sku level.
• Manage a staff of one Store Planner and two Senior Store Planners.
• Conduct training for all new team members on order optimization and size profiling.

• Hindsighted departments by quarter to identify opportunity by store group and make recommendation to merchandising and planning teams to maximize sales in future seasons.
• Analyzed productivity by store to identify risks and opportunities in our top doors.
• Worked with Regional and District managers to maximize sales, specifically in the border and heritage regions of the company.
• Managed staff of three Store Planners.
• Developed and trained all new team members.

• Analyzed sales and stock levels by store to identify target stores to maximize opportunities.
• Directed markdown inventory consolidations from mall to outlet stores based on sales, turn and margin upside.
• Represented the team on a SAS size optimization upgrade to improve and test our system, resulting in the launch of our size optimization system.
• Worked with merchandising and planning to analyze prepacks and effectively create size scales for the Women’s Knits division.

• Planned pre-season and in-season inventory levels in 500 + stores for intimates departments.
• Ranked stores by unit sales into specific grade buckets to ensure most efficient allocations occurred.
• Reacted to trends and adjusted store ranks to account for increases or decreases in sales.

• Planned pre-season and in-season dollar volume for Aerie brand in 1000+ stores which drive 9% of total company volume.
• Generated detailed product analysis based on in-store position, current business trends and performance comparisons to past years

• Responsible for replenishment of key product for 900+ stores in Men’s Denim which drove 10% of total company volume.