As Senior Content Strategist and founding member of ShareMD Connect, a Series A funded healthcare startup, I work with a fast-paced small marketing team in a roll-up-your-sleeves type environment to strategize, develop, and create content - including long-form and short-form articles, white papers, style guides, videos, paid ads, website copy, emails, in-depth reports, presentations, sales collateral, and print materials.Key Achievements• Content and paid ads generated 10,000+ net new leads to support four core service lines supported by Connect (oncology, cardiology, orthopedics, and bariatric) within the first year.• Organized and revamped the overall consumer and B2B content strategy, improving demand generation, lead generation, text, and email marketing engagement in under a year.• Collaborated with medical experts and cross-functional teams to develop and create comprehensive and 100% accurate clinical content and educational guides for various communication channels, resulting in positive engagement and reader feedback.• Co-led the strategic product development and implementation of ShareMD's first B2B product, Pulse• Created a comprehensive content and email marketing library to support outreach for Connect's four core service lines and measure success.• Content strategy that helped achieve an average 56% qualification rate and a 27% conversion rate within one year.

As the Clinical Content Writer at City of Hope, I worked closely with the Serviceline Marketing team and Content Marketing team to create, assign, edit, and develop marketing initiatives through written content, including newsletters, flyers, national healthcare conference materials, regional and national ad campaigns, clinical trial email campaigns, and physician-to-physician marketing initiatives.Key Achievements• A natural storyteller, I wrote 300+ pieces of clinical content, increasing website traffic and improving physician referral marketing efforts.• Collaborated with medical subject matter experts, creative agencies, and key stakeholders to create comprehensive and 100% accurate clinical content, resulting in accuracy and positive reader feedback.• Increased physician referral engagement by 20% through physician-to-physician direct marketing initiatives.

Utilizing my expertise in online marketing, writing, communications, and project management, I provide consulting services, including content strategy, project management, content creation, email marketing, ghostwriting, copywriting, and editing services. Past Clients Include Georgia BioEd Institute, Entertainment Industry Foundation, Stand Up To Cancer, Hunger Is, Clever, XQ, Act 3 Productions, GDOT, Act 1 Theater, Lord Jameson, Pampered Pet Care, Megan and Natalie Real Estate, and more.Key Achievements• For Safeway/ Albertsons Companies Foundation, developed and created content for Hunger Is initiative, garnering over 1 billion impressions in earned media in the first six months and raising over $5 million in the first year.• Led UX Web Design project management that led an early-stage startup into a Silicon Valley EdTech powerhouse in 4 years, contributing to brand identity, accessibility, and user experience.• Developed and improved end-of-year donor campaigns, resulting in a 75% increase in Stand Up To Cancer donations, in addition to writing over 1000 pieces of content for the organization, including digital content for four nationally broadcast fundraising events and several major donor campaigns, as a consultant for almost ten years.

As the online “journalist” of the Axs brand, I developed and created online marketing initiatives to build brand awareness, report the entertainment news, and create national and regional buzz around AXS ticketed venues and live events.Key Achievements• Led inaugural AXS.com social marketing efforts, including social media platforms, street team program, email marketing, website copy, and contesting in multiple markets, resulting in improved brand presence and growth.• Developed and managed Seattle's inaugural AXS.com street team, improving grassroots marketing tactics for future teams and expanding brand reach. Laying the groundwork for successful promotional marketing efforts in three additional cities to produce in-house content at +150 major events.• Increased social media following by 200% and implemented paid campaign and co-marketing efforts in 10 regions to drive awareness of tours, resulting in over 5k email sign-ups and an overall increase in brand awareness and engagement for AXS.com in six months.

Responsible for planning, coordinating, writing, and producing Stand Up To Cancer website and social media content, including videos, blogs, celebrity endorsements, ghostwriting, online magazine content, landing pages, and e-mail marketing.Key Achievements• Defined and evolved brand voice, amplifying brand assets for online and offline marketing, increasing brand awareness and recognition, and growing Stand Up To Cancer's social media following to almost 2 million.• Implemented multiple online support campaigns, including celebrity-based PSAs and MasterCard, Virgin, K-Swiss, and MLB donor campaigns, to help engage supporters and fundraise over $800 million.• Following my employment with Stand Up To Cancer, I was a consulting content writer and editor for the organization from 2013-2023. I wrote over 1000 pieces of content, including inspirational stories, major donor campaigns, emails, and digital content for five nationally televised fundraising broadcasts.

Coordinated scheduling and production of new website content, including videos, news headlines, blogs, and marketing initiatives. Participated in creative concepts for digital content on su2c.org and social media sites and managed a team coordinating digital efforts for the SU2C 2010 live telecast. Key Achievements• Participated in creative concepts for digital content on su2c.org and social media sites and managed a team coordinating digital efforts for the SU2C 2010 live telecast.• Pitched host and segment ideas for pre-show, behind-the-scenes, and Funny or Die sketches. Developed talent look-book for Red Carpet production needs. Wrote interview questions for all Su2c Behind the Scenes footage. Coordinated with PR and talent handlers to secure interviews.• Acted as an associate producer for on-site shoots for web-exclusive content for 2010 Laura Ziskin Productions/SU2C Live Telecast

Responsible for writing and editing company and client press, creating media lists, distributing client press, and compiling press reports. Collaborated in event planning and budgeting and coordinated with outside vendors for client trade shows.Key Achievements• Streamlined press writing and editing process, resulting in a 25% increase in client press coverage and improved press report accuracy.• Collaborated in event planning and budgeting and coordinated with outside vendors for client trade shows. Successfully executed large-scale events for clients under budget and with minimal direction.• Enhanced company and client press distribution strategy, leading to a 20% increase in media list effectiveness and improved brand visibility for clients.

Responsible for proofreading, providing coverage and gatheringresearch materials for Ms.McKenna, as needed. Additionally, managed scheduling, day-to-day business and special events planning both for Ms. McKenna and her family.

As an apprentice at this nationally recognized theatre festival, experienced all aspects of theatre production including: marketing, children’s theatre, producing, lighting, directing and acting. In addition, produced, and performed in two apprentice shows and assisted in the production of the children’s theatre project.

Filled in for assistants to CE and VP as needed, to roll calls, handle scheduling and answer phones. Gained proficient knowledge in tracking competitive projects in development, writing coverage, doing research and creating and updating, writer, director and talent lists for current Spyglass projects. Compiled daily press clippings of industry trades and major newspapers, and participated in daily departmental meetings with the President, executives and assistants.