Arbiter Travel Co. is a boutique luxury travel agency and editorial destination for discerning travelers. Founded in 2017 by a globetrotting aesthete with an eye for details, we bring a design-minded point of view to the art of luxury travel. Our mission is to share the beauty of the world’s most extraordinary places, people, and finds to help ignite the joy of discovery, cultivate connection, and inspire a sense of wonder.Arbiter LLC is an independent affiliate of Coastline Travel Group, a Virtuoso agency.

After nearly a decade of experience with high-growth digital luxury brands (India Hicks, One Kings Lane, Kelly Wearstler), I have cultivated a distinctive understanding of branding and content, specifically in the home and lifestyle spheres. Acting as equal-parts strategist and editor, I specialize in brand building through the art of storytelling. My multifaceted services -- a fusion of my expertise in digital marketing, content creation and planning, branding, e-commerce, merchandising, partnerships, and beyond -- can be tailored to meet individual needs, and offer clients a sophisticated and balanced approach to brand strategy in the digital world.

Leader across all brand, content, marketing, web, and communications functions of the organization.• Partner directly with founder to formalize and refine brand voice, and maintain brand integrity and consistency across all creative assets and written materials (internal and external sales/brand documents, website content, social media and blog posts, customer and sales emails, advertising assets, and beyond). • Develop and direct seasonal editorial strategy and calendar that encompasses website/e-commerce content, blog and social posts, email, video production, advertising campaigns, and sales materials. Collaborate with founder/creative director to create stories from quarterly collections and catalogues.• Implemented original strategy for lead acquisition and nurture advertising campaign that increased acquisition by over 50% YoY. Oversee and lead content creation for all advertising, landing page, email, and video creative and copy.• Manage relationship with PR and advertising consultants.

Founding member of team responsible for creating and implementing entirely new merchandising strategy and seasonal campaign. • Built and implemented strategy for quarterly merchandise calendar that translated Creative team’s seasonal trend presentations into sales, driving both engagement and conversion. Led concept generation for sale themes and partnership opportunities and ensured balance of editorial themes and brand integrity across franchises. 75% revenue growth quarter-over-quarter since department launched.• Reported on department’s overall weekly business performance (sales and traffic KPIs), and provided recommendations to improve each franchise’s overall direction as needed. • One of two founding members of department that has grown to team of 15+. Reported directly into VP, Merchandising.

Leader within One Kings Lane’s spin-off marketplace (during this time was also fulfilling job function on One Kings Lane). Launched and oversaw brand and content marketing, partnerships, and site merchandising strategy.• Oversaw end-to-end campaign for brand launch in collaboration with external agency partner and Creative Director (including: development and creation of brand materials and voice, celebrity and influencer ambassador program, social media promotions, content distribution, referral and incentive programs, and launch party).• Responsible for site merchandising strategy (monthly and quarterly planning, daily site merchandising and creative layout). Partnered with Relationship Marketing and Creative teams to integrate merchandising concepts into email marketing.• Devised partnership strategy and fostered relationships with major celebrities, designers and influencers, with successful collaborations on-site, through PR and content distribution, and across social media.• Provided thought-leadership in overseeing execution of social media and brand content strategy across all channels as supervisor of Social Media Associate. Grew social following to over 40k in first six months.

• Implemented new strategy to grow Partner Sales group by creating new marketing partnership concepts, expanding department into new verticals outside of interior design. Cultivated and refined roster of partners to include top tier of interior designers, celebrities and influencers. • Developed cross-functional process with PR & Creative teams to implement social media strategy and vendor-driven sales marketing tactics for Partner & Handmade sale promotions.• Oversaw launch and growth of Handmade merchandise category. Grew to over 180 partners in first 7 months. • Led team of nine and directly managed team of two.

• Managed growth of Partner Sales team and partner roster, resulted in 25% growth in business year over year. • Drove creation of brand marketing and promotional materials for Partner Sales outreach and partner-driven marketing.

• Joined company as one of first 30 employees hired. Worked directly with Senior Buyer to launch and develop Food & Wine department and vendor strategy, editorial content, and franchise branding. • Provided support to Co-Founder that included weekly overall business reporting and updates.

• Supported the Director of PR & Marketing. Pitched product and celebrity story options with results seen in major publications. • Assisted in research, formatting and production of interior design book HUE (Ammo, 2009). Completed comprehensive competitive market research in preparation for launch of fashion line.