Founder & Executive Director, Medellin 2020 – Currently• Strategist driving significant growth in online sales through strategic website traffic and online presence optimization.• Manage resources and teams to achieve client objectives, including SEO auditing, keyword research, and local SEO strategies.• Consulting and training to enhance online sales by improving UX and creating digital marketing reports in Google Data Studio.Relevant Consulting Engagements: • Led strategies to establish and expand the brand, achieving market leadership in automation and robotics in Chile. • Guided corporate clients to achieve their digital growth objectives. • Managed campaign budgets and created impactful campaigns, significantly improving ROI for the leading motorcycle protection supply company. • Adjusted strategic digital marketing plans to align with local preferences in Mexico for Colombia's top provider of logistics solutions for distribution centers, docks, and warehouses. • Formulated and executed impactful marketing strategies, coordinating freelancers, teams, and agencies for the regional leader in professionalizing sales executives. • Facilitated strategic partnerships to enhance brand visibility for a leader in sustainable solutions across energy, agriculture, construction, and other sectors. • Lyticseo, Global Services (2020-2024): Spearheaded recruitment, development, and leadership of high-performing local marketing teams, driving business expansion and market penetration.

As a dedicated member of the Board of Directors at Colegio Suizo Medellín, I lead the strategic marketing and fundraising initiatives for the establishment of a new Swiss school in Medellín. My role involves developing comprehensive marketing strategies and securing the necessary funds to ensure the successful launch and sustainable growth of the institution. Through innovative campaigns and effective community engagement, our goal is to offer high-quality Swiss education to the local community, fostering an environment of excellence and multicultural learning.

As a Digital Marketing and SEO Consultant: I co-founded and launched two e-commerce businesses. I directed companies shaping their digital strategies. I have acquired T-shaped expertise in digital marketing with a deep focus on SEO, SEA, and analytics, driving growth and optimizing online performance.

• Ensuring that the network infrastructure could support the rapid growth of mobile traffic and maintain a high quality of service.• Conduct a comprehensive study to assess the current state of Claro's network utilization.• Develop projections and estimate network growth to plan for future scalability.• Plan strategies for deployment of new equipment, including routers, switches, firewalls, and PS network elements, to reinforce mobile network.• Network capabilities and accommodate the rapid growth of mobile traffic.Achievements: Network sizing to support 200% annual data traffic growth.

• Ensuring that the network infrastructure could support the rapid growth of mobile traffic and maintain a high quality of service.• Conduct a comprehensive study to assess the current state of Claro's network utilization.• Develop projections and estimate network growth to plan for future scalability.• Plan strategies for deployment of new equipment, including routers, switches, firewalls, and PS network elements, to reinforce mobile network.• Network capabilities and accommodate the rapid growth of mobile traffic.Achievements: Network sizing to support 200% annual data traffic growth.

• Responsible for the implementation of state-of-the-art technology in the largest mobile service provider, facilitating the development of a scalable mobile infrastructure to support exponential growth.• Implement the new IP Backbone for the Claro Network.• Integrated new network elements to the IP Backbone for the Claro Mobile Network and Movistar Mobile Network.

• Support Telecom infrastructures for the region of Valais until the 31 August 2000, followed by the region of Neuchâtel and Lausanne city. Between March 2004 to January 2005. Project Co-ordinator in Zurich city.• Configuration, installation and support of Cisco switches and routers.• Organisation and co-ordination of computer and telephone relocations and changes.