Lauren Tyler Email & Phone Number

San Jose, Ca, Us

San Jose, Ca, Us

San Jose, Ca, Us

San Jose, Ca, Us

Recruited to enable, train and drive the Marketing and Communications business to change their approach in how data is used. With over 484 million rows of data and 40+ business applications, Marketing needed a way to shift from historical reporting of different information from multiple locations to an optimization environment. • Fostered use of data and actionable insights to optimize, innovate and get closer to our customers.• Implemented framework to make smarter, faster decisions and take immediate actions, while maintaining focus and accountability to the business. • Deployed enterprise business intelligence and data visualization software, Domo, to over 1200 employees in 14 months.o Developed training, adoption, user community, support and other processes.o Launched staged releases, high touch, and interactive stakeholder management. o User experience and data product personalization based on individual role and team needs.• Use of global optimization calls, campaign and content reviews and multiple initiatives to drive use and understanding of new award winning B2B marketing engagement methodology.

San Jose, Ca, Us

Delivered business operations services to Cisco's IT, Marketing and Communications Functions including supplier and workforce strategy, vendor management, location strategy; tools and process alignment and improvement; program management office and reporting and analytics with quarterly reviews. ● Created an activity based marketing and communications services portfolio and built a metrics portfolio of quarterly internal metrics to drive data driven decision from leadership. ● Led workforce and supplier management team to establish strategic planning and data analytics processes and tools to ensure our organization was set up to execute our strategy based on current and future requirements.● Defined and launched processes for quarterly business reviews, agile scrum project selection and assignments and internal initiatives driven out of HR, Finance and Procurement.● Reduced suppliers from ~50 to 6 preferred suppliers in less than a year.● Implemented managed services, including price and service level agreement negotiations resulting in ~20% annual savings.● Oversaw the implementation of single instance of WorkFront (process and collaboration tool) to include multiple organizations with minimal business disruption.● Ran Program Management Office for cross-functional task force to redefine project and resource management process.

San Jose, Ca, Us

Developed and executed strategic communications to support cross-functional execution of $250M+ program by utilizing strong influence, communication and facilitation skills with peers and senior level management.• Conveyed business strategy, increased decision-making transparency, and improved organizational focus on growth, recognition, cross-organizational learning, and operational effectiveness through executive communications• Worked with cross-functional Leader Council to adopt one communications messaging/protocol to decrease confusion and align to Cisco councils and Cisco market adjacencies• Positioned and packaged Commerce communications framework and messaging by shifting from short term release and initiative focus to capabilities and new business models

San Jose, Ca, Us

Pioneered the change management and communications discipline for a cross functional Cisco team that was chartered with transforming the ordering experience for customers. ● Created a change management and communications framework to consistently deliver to six audiences, 6000+ employees, and 20 virtual team representatives for quarterly releases

Evolved marketing approach for small company by creating and implementing a marketing strategy, plan and budget. Assisted with the setup of company subsidiary.● Promoted to manager after four months with the company

Master Of Business Administration - Mba, Marketing And International Business Law

Bachelor Of Arts - Ba, Business Administration And Integrated Marketing Communications

Study Abroad Program, International Business