Lauren Vanderplank Email & Phone Number

As a UGC (User Generated Content) Creator and Lifestyle Influencer, I specialise in crafting authentic, engaging content across the main areas of my life - family, fashion, food, fitness, and my home. With a community of over 10,000 followers on Instagram, primarily women aged 25 to 44, I connect with my audience through relatable, high-quality visuals and storytelling. I've collaborated with over 150 brands including:FMCG - Aldi, Andrex, Brewdog, Candy Kittens, Clif Bar, Fairy, Heinz x Absolut, Hello Fresh, LenorBeauty - Charlotte Tilbury, Elemis, Feelunique, Liz Earle, Look Fantastic, Murad, Neom, The Inky List, WildFamily - GoHenry, Johnson's, Micro Scooter, My Carry Potty, Nintendo, Pampers, Pizza Express, Ryman, Sudocrem Fashion - Chelsea Peers, Fabletics, FitFlop, Katie Loxton, Kidly, New Look, Orelia, Shein, TemuHome - Desenio, Flexispot, HexClad, Photowall, Wowcher, Zyliss

Derby, Derbyshire, Gb

As the Head of Marketing at HUUB, I am the driving force behind the online marketing strategy, responsible for shaping the brand's market presence and driving growth through innovative digital initiatives. My role encompasses a wide range of responsibilities, from brand development to content creation and digital channel management, using a broad mix of digital and traditional marketing tactics, including strategy, budget management, line management, and analysis.Key Responsibilities:Develop and implement a comprehensive marketing strategy and end-to-end campaigns aligned with e-commerce targets, executing product launches and promotional activity seamlessly and on time.Define and enhance the brand's identity through consistent messaging across all touchpoints.Planning and executing digital marketing channel activity, including website, email marketing, social media, SEO, PR, and partnerships.Creative ideation and managing meaningful content creation to communicate the brand's values and product features effectively.Brand collaboration with external partners, ensuring marketing activities align with trading strategies and the commercial calendar.Foster brand loyalty and community engagement within the HUUB community. Report on marketing performance, expenditure, and ROI to the board.

Derby, Derbyshire, Gb

My objective was to grow the brand's reputation and digital footprint. I worked alongside HUUB's network of distributors and retailers to ensure brand consistency, creating a three-month rolling marketing plan. I also monitored product launches, stock updates, and market trends to create engaging, purposeful campaigns.Key Responsibilities:Update the website, including products, collections, homepage, and pages. Continually develop the website to improve UX and conversion rates.Design email marketing campaigns to support online sales, liaising with an external graphic design agency while increasing the number of email subscribers.Organic social media management across all channels, liaising with an external agency on paid media strategy and relevant content. Copywriting, including press releases, news articles, pre and post race blogs, product descriptions, and all marketing channel communications.Report on revenue, marketing channel traffic, and customer behaviour. Forecasting advertising spend from behaviour and ROl in like-for-like periods and managing the paid media budget.

Moore Large is a distributor of cycles, cycle parts/accessories and motorised scooters. Managing a 7-person marketing team covering graphic design, events, e-commerce and marketing roles my department looked after both B2B and B2C marketing. Working closely with the product department I was responsible for each individual marketing plan for over 30 brands, from budget to implementation and evaluation, always maintaining and developing brand image and identity. Common responsibilities for each brand included advertising, branding, event organisation, PR, product placement, sponsorship, website development, email marketing, social media, the creation of marketing materials and sales promotion. My position required me to build relationships and partnerships with suppliers, external agencies and press. I successfully managed a significant budget, with the aim to strengthen awareness and profitability of all the brands I looked after. I was also responsible for marketing Moore Large, creating the corporate identity which is consistently displayed.

Undertook various assignments, working with/for: Adidas (Brand Ambassador), Reebok Easytone (Brand Ambassador), KC Jones (Event Organisation), Samsung (Demonstrator), Burtons (Brand Ambassador), Daily Mail/Mail on Sunday (Merchandiser), Nokia (Data Capture) and Impulse (Brand Ambassador).

Strategically develop brand value within the market place, by maximising sales and profit through increased customer understanding. Creating and maintaining a corporate identity, which is mirrored through all marketing materials.Planning, implementation, monitoring and evaluation of all international and national marketing campaigns.Responsible for delivering against budget and the marketing calendar.Planning, organising and executing trade shows, promotional events, parties, and in-store promotions, both to budget and timescale parameters, internationally and nationally. Design and production of communications materials including POS for retail stores.Full management of photo shoots and fashion shows.Responsible for project management of the brand look-books and sales catalogues, including creative, photography, production and delivery to the market.Leading a team of promotional personnel at various events from the promotional calendar.

Organising and merchandising showrooms. Devising new systems and documents to maintain a smooth running design department. Field search conducted on competitors and suppliers. Collating information for, and constructing collection lists. Negotiation of garment price with suppliers. Predict trends and construct colour palettes and mood boards. Preparation of sales samples for distributors and agents. Design and production of sales books for agents and distributors. Ad-hoc designing for specific accounts, such as OSC. This involved designing SMU styles to a specific price target and design brief from the customer to fulfil their needs.

Cim (Chartered Institute Of Marketing) Professional Diploma, Marketing

Cim (Chartered Institute Of Marketing) Professional Certificate, Marketing