Lauren Breen Email & Phone Number

Long Beach, Ca, Us

Santa Ana, California, Us

• Lead execution of - organic social - paid media campaigns across TikTok, Instagram, Facebook, Pinterest and YouTube - influencer partnerships and strategy - custom content partnerships• Partner with cross-functional teams to establish and fulfill channel and product marketing needs, leading the process from initial briefing to completion• Manage external agencies, from producing strategic creative and paid media briefs through driving successful campaign launches• Brand team lead for assigned Product Innovation projects, representing Brand in meetings, keeping Brand team up to date on developments and needs, and developing/presenting recommendations

Santa Ana, California, Us

• Partner with external agency partners, including media buying/planning agency, creative & production agencies, and other digital agency partners• Champion internal team integration through effective communication, collaboration, and excellent project management including project timelines• Calendaring, scheduling, and assistance of briefings, meetings, and reviews• Ensure that BEHR brand guidelines are being met across all material and channel creative executions

Costa Mesa, California, Us

(Non-client facing) Responsible for growing organic traffic and conversions, mainly through blog posts. I also manage our SEO, website content, email marketing, and content optimization through continuous testing.⭐ Performed an audit of 300+ blog posts to find duplicate, outdated and low-performing content as well as gap opportunities.⭐ Raised organic traffic by 28% by implementing an SEO strategy, systems, and guidelines for all content.⭐ Managed a team of 10+ freelancers and in-house writers, as well as Senior Editor.

Newport Beach, California, Us

(Non-client facing) Shape, maintain and analyze the agency's brand and content marketing strategy. Manage brand and marketing operations including social, email, paid media, and automation, track and report ROI, and collaborate with sales team and freelancers.⭐ Implemented C5’s first marketing budget, brand and content strategy, as well as systems for tracking KPIs, lead sourcing, and reporting.⭐ Lowered CAC by 32.9%, increased site traffic by 34%, increased MQLs by +30%

Irvine, California, Us

Collaborated with the creative and marketing teams on planning, execution, and distribution of content, managed all paid and organic social accounts, and conducted the ongoing analysis to develop strategy for Incipio, Griffin, Tavik, and Incase brands.⭐ Averaged 2-3x ROAS on Facebook Ads with a budget of $15K/month across 3 brands by creating ad-specific content and optimizing ad campaigns.⭐ Increased social following by 75K combined, across Incipio, Tavik, and Griffin brands.

Irvine, California, Us

Developed social media as a revenue stream by tracking and analyzing all social activities, managing a social calendar (including posting), creating content across Instagram, Twitter, Facebook, YouTube, and Snapchat, community management, and influencer management.⭐ Managed their first and biggest influencer partnership with Shonduras to increase store traffic, sales (as measured by coupon redemption), app downloads, and social following which included an AR scavenger hunt in all 225 stores and a social contest.⭐ Increased the social following by 400K combined across Instagram, Facebook, Snapchat, and Twitter through creating engaging content, partnering with influencers, and thorough community management

San Clemente, Ca, Us

Research and update media/press contacts, assists in the creation of pitch documents, provide event and social media support for Agency Glow and client and create and maintain social media calendars and content• Interact and communicate with all levels of employees, clients, athletes and talent• Day to day sample management (magazine and stylist )

Costa Mesa, California, Us

Assisting the Interactive Marketing Manager and Project manager to manage the online profile of Vans and assist in the ongoing daily activities of the Interactive Marketing Department. • Track internal web development projects; track creative, work with web development team on updates, deadlines or changes• Help to update internal campaign tracking and maintenance• Monitor online campaigns to ensure placements and click-thru’s are correct

Foothill Ranch, Ca, Us

Support Luxottica retail channel by assisting with in-store marketing and events, social media contests, receiving and placing product orders, creating and routing marketing job requests, working with legal and graphics for trade material.• Organized in-store athlete event (Ryan Sheckler) to promote polarized eyewear• Interfaced with vendors to select promotional materials • Developed presentations to highlight event opportunities

Huntington Beach, California, Us

• Working under the Marketing Coordinator to assist the marketing department with any needs such as social media, blog, expense reports, photo shoots, event organization and promotional materials

Newport Beach, Ca, Us

• Photo editing, social media management, flyer and direct mail design• Competitive audits and researching effectiveness of marketing• Develop and execute innovative social media campaigns; create and maintain brand presence on social media and directories

Irvine, Ca, Us

• Helped create a student intern handbook and a brand new social media plan for all of the teams within the athletic department in order to boost ticket sales and create an organized social media presence

Us

• Website content management, organized and managed billing statements, communicated with clients

Bachelor Of Arts (B.A.), Literary Journalism Major And Minor In Global Cultures

Education record