https://www.lvpcollective.comBased in Atlanta, LVP Collective is focused on family and lifestyle photography capturing those memories that matter most in a family’s journey through life. From major milestones to those little moments in between that make up the years. With an eye for the details and a passion for storytelling, I strive to capture your everyday, unedited, authentic selves all while making the experience seamless and stress free — my goal is to make our time together fun and laidback. I thrive on natural light and candid moments, and I deliver a photography style that’s light and airy with a bit of grain & warm moodiness mixed in.

https://www.morningsideartatl.comAs co-owner, I manage a variety of business initiatives, including:- Business operations- Communications & PR- Social media management & content creation- Website design & SEO- Partnerships & collaborations- Photography & branding

- Develop and execute major consumer media relations efforts to support the company’s reputation as the premier destination for fashion and home, as well as the icon of major store events, the home of popular/desirable brands and a partner to our communities for volunteerism and charitable support- Develop media relations strategies that will drive coverage and sales- Draft press materials (PR plans, press releases, media alerts, key messages/talking points, Q&As, statements, etc.)- Create strong relationships with media outlets – print, online, broadcast – in respective media markets - Pitch story ideas to promote Macy’s brand and current initiatives to media in regional markets- Identify and media train local executives and Macy's Personal Stylists to serve as spokespeople- Coordinate media interviews, in-store or in-studio segments, editorial placements, etc. - Plan and execute media events including grand openings, brand launches, influencer events, etc. - Create strong relationships with internal regional, district and store leadership- Identify local opportunities and community partnerships to publicize in respective markets- Coordinate on-site media interviews and merchandise pulls- Localize and promote Macy's cause marketing and corporate giving initiatives, including Bag Hunger, Believe, Go Red For Women, The Big Giveback, Houston Rebuild and so many more- Manage and field any crisis issues i.e. protests, burglary, natural disasters, COVID-19 cases, etc. - Recap media results – weekly, monthly and by project- Represent the national media relations team in cross-functional and regional meetings- Serve as communication expert in the respective regional markets and act as point person for Corporate Communications and the regional leadership team- Led media strategy and materials for Macy’s 2019 + 2020 annual Believe campaign benefitting Make-A-Wish- Led media strategy and materials for the launch of Macy’s new store format, Market by Macy’s

Phase 3 Marketing and Communications is a leading provider of marketing services and solutions from ideation to execution to corporations throughout the US.- Provided comprehensive PR and marketing strategy for award-winning chefs, restaurants, hospitality groups, breweries and more- Implemented communication strategies to support major initiatives, create brand awareness and generate positive buzz- Conducted daily outreach and communication with key local, regional and national media contacts for placement opportunities - Identified effective pitch angles, engaging storylines, target business initiatives and more to publicize on a client’s behalf- Developed client deliverables, including press releases, media alerts, one sheets, social media content, messaging, talking points- Effectively collaborated with social media influencers to ensure maximum impact and elevate client reputation externally - Managed the planning and execution of special events, including grand openings and anniversary celebrations- Provided clients with creative, on-brand marketing and social media ideas intended to increase awareness and drive sales

Fire Bee is a full-service marketing communications agency. I managed the development, implementation and execution of strategic PR, social media and marketing campaigns. My clients came from a variety of industries, including food & beverage, hospitality, consumer and B2B.- Managed strategy, content creation and development of social media and email marketing campaigns- Conducted social media influencer marketing to increase brand following, loyalty, credibility and drive sales- Managed the promotion and awareness of a mobile app launch through social media, online and digital tactics- Developed target strategy for social media advertising campaigns to increase engagement and reach on social platforms- Coordinated Twitter Parties with mommy bloggers to reinforce key messages- Developed brand messaging and positioning to establish consistency across all platforms - Developed press releases, editorial calendars and pitches to conduct media outreach; successfully secured coverage in USA Today, The Huffington Post, Cosmopolitan and more- Tracked performance analytics to help determine changes needed to improve ongoing campaigns and strategies

communications 21 is a full service, integrated marketing, public relations and interactive agency. Clients range from real estate, retail, technology, nonprofits, B2B, sports, food/beverage and more. Daily tasks include email marketing, social media, public relations, design and marketing. I also managed the internship program, which included everything from recruiting to training.- Developed campaign strategies and executable plans for clients’ social media, email marketing and media relations efforts- Launched a guest blogger campaign and continued to oversee content calendar, posts and management of VIP blogger tours- Facilitated and managed media trainings to prepare clients for media interviews- Implemented and budgeted online advertising campaigns, including Facebook boosted posts, Instagram sponsored posts, Twitter, LinkedIn and Google ads- Provided in depth monthly analytical dashboard reporting, including website analytics, social media insights, email marketing performance reports and more- Lead website redesigns, including design and formatting, copywriting, SEO development and launch execution- Sought out new business opportunities with prospective and existing clients- Managed c21 intern program, including recruitment, training, engagement and maximizing intern experience

As an account manager, I provided media relations, social media tactics, online marketing and communication for clients in a variety of industries, including real estate, technology, retail, food + beverage, sports and entertainment and more.- Executed social media plans, including updating and monitoring platforms, creating content and contest management- Managed email marketing campaigns, including uploading and maintaining contacts, template development and HTML coding, content development, data management and performance metrics- Conducted media relations, including media list development, creating and pitching editorial calendars, drafting and distributing press releases and media pitches- Developed monthly analytic reports, which included content from Google Analytics, Google Adwords and social media insights- Responsible for event planning and execution, including budget management

As an intern, I managed tasks for several clients ranging from social media, media relations, email marketing, events and more.- Developed content, scheduled and monitored social media platforms, including Facebook, Twitter, LinkedIn and Pinterest- Drafted press releases and conducted media pitches and follow up- Drafted copy and formatted email marketing pieces using HTML coding and Dreamweaver- Provided pieces for monthly analytical dashboard reports- Assisted with marketing, media relations and social media management of the 2013 NCAA Men’s Final Four Atlanta

- Coordinated and implemented photo and film shoots, media interviews and site visits- Responsible for drafting press releases and website content- Worked with local and national media outlets including, FOX 5, WXIA, Fox & Friends and ABC’s Ocean Mysteries with Jeff Corwin- Facilitated media requests for general information, tickets and behind the scenes tours- Calendar blurbs and media blasting - Maintained monthly updates on media coverage site (Cision)- Researched and tracked public comments towards Georgia Aquarium’s request for a beluga import permit to help draft a crisis plan for our experts

- Prepared job descriptions, announcements and advertisements- Posted job ads to selected job boards (Ex: Craigslist.com)- Assisted two corporate recruiters in building and maintaining a pool of qualified candidates- Scheduled and tracked interviews and 'test drives'- Provided day-to-day assistance with HR related functions and tasks, as needed- Prepared new-hire packets- Conduct new-hire orientations- Responsible for in depth background and reference checks for all considered candidates- Distributed 90-Day Evaluations for all new hires to regional sales managers in seven different offices- Updated and monitored the company's social media job search page

- Collaborated with club members to plan and execute two major Flagler College events, STAND Up For Cancer and Communication Week- Co-chair of events committee 2010-2011- Drafted and distributed press releases to enhance community awareness, involvement and support

- Assisted sales account managers with daily tasks, strategic and creative planning and market research- Researched current travel, meetings and wedding trends for the sales team to use in developing the sales and marketing strategies for the hotel - Provided support for sales and events team prior to special events being held at the hotel to ensure all details were organized to a tee