Lauren Wallender Email & Phone Number

Greater Los Angeles Area

• Developed and executed rebranding strategies for CFP business, including print advertising and promotional materials
• Managed organization of consulting team who does cost and scheduling for US Air Force and large aerospace companies
• Recruited new employees for top secret security clearance positions

Greater Los Angeles Area

• Pitched media content on behalf of clients, securing feature coverage in outlets such as Business Insider and Popular Mechanics
• Drove momentum to successful product review programs, assisting in messaging development, unit coordination and shipping
• Staffed industry trade shows and client events, both on-site and remotely, for media support and broader networking
• Coordinated logistics for press tours, events and launches, including the development of press materials and briefing schedules

Santa Monica, CA

• Assisted with media outreach and account management for AT&T, Intel, Lenovo and other international brands
• Submitted awards for Intel Oakley Radar Pace eyewear, securing recognition from CES Innovation Awards, SXSW and more
• Identified opportunities to tell unique company stories and position executives as thought leaders that inform industry narratives
• Led robust coverage reports for large-scale client announcements
• Awarded 2017 PRSA-LA PRism in the category of B2B Media Relations: "How Zeno Positioned Influential as the Future of Influencer Marketing"

Santa Monica, CA

• Served on consumer account teams for clients in the food, retail and tech industries
• Developed hyper-focused media lists and assisted in pitching niche press
• Monitored industry news for timely news hooks and flagged to teams
• Reported client and competitor coverage internally to teams on a daily, weekly and monthly basis

Greater Los Angeles Area

• Compiled media tracking for clientele of over 100 music artists and several music festivals, including the Red Bull Music Academy
• Proofread various written materials and organized multiple press coverage reports

Los Angeles, CA

• Contributed both photo research and ideas to film treatments
• Compiled weekly reports of industry highlights
• Gathered competitive analysis (identifying key competitors domestically and globally)
• Provided script coverage

Bachelor Of Arts (Ba), Mass Communication/Media Studies

Activities and Societies: Alpha Xi Delta, Limelight Records, Student Union Board

Study Abroad Program, August–December 2014

During the fall of 2014, I studied abroad in Copenhagen at the Danish Institute for Study Abroad (DIS). My program promoted experiential.

High School

Activities and Societies: Varsity Golf Team, National Charity League