Lauren Wright Email & Phone Number

Plano, Texas, Us

Oversee all bottom-line marketing development, implementation, strategic planning, branding factors, company messaging and communications, internal department collaboration, new product/services and program strategy, and execution.- Developed, coordinated and implemented company’s first CRM platform and assisted in setup up of sales team with marketing tools and resources for communications throughout the customer lifecycle. - Coordinated and assisted in implementing the CRM tracking of sales team activities and customization of reporting analytics of prospective business and current business. Responsibilities (Overview)• Work closely with the sales department to align sales and marketing strategies• Work closely with the CEO and department heads to align marketing communications for all company strategies, plans, and partnerships.• Manage marketing budget and expenditures• Maintain brand standards and ensure compliance across all marketing, communications channels, and all product/service offerings• Manage and oversee the use of brand and key messages by all employees, sales teams, and leadership• Identify competitors and evaluate their strategies and positioning and devise counter-strategies• Develop and implement a cohesive marketing plan to increase brand awareness• Build relationships with media and stakeholders through creative PR strategies• Monitor all marketing campaigns and improve them when necessary• Prioritize marketing projects and allocate resources accordingly• Prepare regular reports and presentations on marketing metrics for the CEO• Provide guidance and ideas to organize effective marketing events• Forecast hiring needs for the Marketing department• Participate in the quarterly and annual planning of the company’s objectives

Plano, Texas, Us

♦ Oversee marketing development and implementation, new product and program strategy, and execution for over ten companies♦ Design, create, and modify all company websites while analyzing user needs; social media and web presence increased by more than 160% over last 3 years.♦ Have contributed to overall company success and growth over the past 10 years. ♦ Capital Title of Texas is now the Largest Independent Title Company in the United States. ♦ Capital Title of Texas has grown from over 30 offices to over 100 offices across the state of Texas. ♦ First National Title Insurance Company has grown to be the #9 National Ranking Underwriter in the U.S over 6 years.♦ Orchestrate all bottom-line marketing and branding factors, including company logo, long-range strategic marketing planning, public relation management, graphic design development, and promotional activities. • Work closely with the sales department to align sales and marketing strategies- Established and strengthen internal integrated marketing plans leveraging cross promotion of all affiliated company product and services areas utilizing all marketing tools and resources• Maintain brand standards and ensure compliance across all marketing and communications channels• Identify competitors and evaluate their strategies and positioning and devise counter-strategies• Build relationships with media and stakeholders through creative PR strategies• Monitor all marketing campaigns and improve them when necessary• Prioritize marketing projects and allocate resources accordingly• Prepare regular reports and presentations on marketing metrics for the CEO• Conduct market analysis to identify challenges and opportunities for growth• Provide guidance and ideas to organize effective marketing events• Forecast hiring needs for the Marketing department• Participate in the quarterly and annual planning of the company’s objectives

Plano, Texas, Us

• Oversee branding and marketing of organization: development of company logo and branding, provide public relations materials with a consistent brand and message.• Contact for all PR and communication inquiries from press, media and community.• Develop and produce all graphic design and concepts for marketing and promotional materials for organization and including brochures, posters, signage, etc.• Design and produce all event promotional materials (i.e. postcards, flyers, invitations, email communications and advertisements. • Manage all social media marketing sites• Oversee and maintain company website - www.unitedtaxservices.com

Plano, Tx, Us

• Oversee branding and marketing of organization: development of company logo and branding, provide public relations materials with a consistent brand and message.• Contact for all PR and communication inquiries from press, media and community.• Develop and produce all graphic design and concepts for marketing and promotional materials for organization and including brochures, posters, signage, etc.• Design and produce all event promotional materials (i.e. postcards, flyers, invitations, email communications and advertisements. • Manage all social media marketing sites

Plano, Tx, Us

• Develop and oversee branding and marketing of organization: development of company logo and branding, provide public relations materials with a consistent brand and message.• Contact for all PR and communication inquiries from press, media and community.• Responsible for all graphic design and marketing concepts, strategies, & promotional materials for organization • Manage all social media marketing sites on a daily basis• Re-designed, implemented, & maintain company Intranet for employees daily• Create & execute "Company Update" e-newsletter monthly• Create various IT-self help instructions for company employees and post to employee Intranet site• Implemented and maintain daily the company's CRM/email marketing platform & strategies• Redesigned & maintain company website daily - www.ctot.com• Creator of company mobile app design (CapApp) • Coordinate all marketing collateral and promotion for CapApp

Plano, Texas, Us

• Develop and oversee branding and marketing of organization: development of company logo and branding, provide public relations materials with a consistent brand and message.• Contact for all PR and communication inquiries from press, media and community.• Develop and produce all graphic design and concepts for marketing and promotional materials for organization and including brochures, posters, signage, etc.• Design and produce all event promotional materials (i.e. postcards, flyers, invitations, email communications and advertisements. • Manage all social media marketing sites• Developed & created the redesign and implementation of new company website - www.willowbendmortgage.com

Plano, Texas, Us

• Develop and oversee branding and marketing of organization: development of company logo and branding, provide public relations materials with a consistent brand and message.• Contact for all PR and communication inquiries from press, media and community.• Develop and produce all graphic design and concepts for marketing and promotional materials for organization and including brochures, posters, signage, etc.• Design and produce all event promotional materials (i.e. postcards, flyers, invitations, email communications and advertisements. • Manage all social media marketing sites• Developed the redesign of company's official website - www.premiersurveying.com

Plano, Texas, Us

• Develop and oversee branding and marketing of organization: development of company logo and branding, provide public relations materials with a consistent brand and message.• Contact for all PR and communication inquiries from press, media and community.• Develop and produce all graphic design and concepts for marketing and promotional materials for organization and including brochures, posters, signage, etc.• Design and produce all event promotional materials (i.e. postcards, flyers, invitations, email communications and advertisements. • Manage all social media marketing sites• Design and maintain company website - www.cambridgeagency.com

Us

♦ Assisted with marketing, event management, and sales for boutique clothing store. ♦ Collaborated in development and coordination of advertising campaigns, sales promotions, and store events, including the development and distribution of a weekly newsletter. ♦ Opened and closed store in manager absence. ♦ Delegated duties to part-time employees engaged in sales and customer service. ♦ Completed weekly payroll, productivity paperwork, and store audits.

♦ Envisioned and implemented strategic marketing campaigns and membership for Dallas area promotional organization. ♦ Directed regional marketing operations, including organizing events and recruiting members.♦ Triggered increase in membership by 200 in 2 weeks via social networking.♦ Oversee staffing, strategic directives, and training of national marketing teams. ♦ Developed and implemented marketing plans, established marketing objectives, created promotional packages, updated social networking sites, and distributed weekly updates to members. ♦ Managed events through due-diligence, prioritization, and development, raising over $65k in one event.

Public Relations Department Chair for Red & Blue Scrimmage included:♦ Promote & Execute SMU’s Football’s annual Red & Blue Scrimmage to kick off the upcoming season; advertise scrimmage event to community and student campus to encourage involvement; create and distribute promotional email blasts to current SMU students, alumni, and faculty; collect and organize contact lists and sponsorship donations, communicate with campus and community media outlets, act as a liaison for practicum class members and the outside media and contacts, develop client proposal and event recap presentations; create sponsor thank you letters and event/sponsorship recaps. ♦ Achieved 1,000 attendees at Red & Blue Scrimmage Event♦ Achieved $7,137 in sponsorship donations♦ Achieved promotion placement in The Daily Campus, The Daily Mustang, SMU Website(Front Page), Moms’ and Dads’ Club Website, Staff/Faculty Newsletter, The Union Newsletter, SMU Alumni Newsletter, Class Presidents’ Monthly Email Updates, SMU Magazine, Student Adventures(SMU Student Blog)

Bachelor Of Business Administration, Marketing

Bachelor Of Arts, Psychology

Education record