Lauren Yankes Email & Phone Number

Cary, Nc, Us

Durham, North Carolina, United States

I am a strategic partner with my clients, using customer insights as a backbone for developing, evolving, and maintaining brands and products:- Consulting on brand development for new and existing brands- Designing research projects to uncover learnings and insights that inform key business decisions- Writing screeners, discussion guides, and questionnaires to address research questions- Moderating focus groups and in-depth interviews with a flexible and purposeful style- Leading debriefs throughout research and offering guidance to the client team- Leveraging frameworks and marketing sciences to guide deeper understanding of customer needs- Collaborating cross-functionally with clients, vendors, and internal team members- Developing engaging reports with strategic recommendations- Building and managing long-term client relationships, and earning client loyalty- Mentoring and training internal team members

Bs, Business Administration, Emphasis In Marketing Management

Business Administration And Management, General