Marketing And Strategy Analyst
CurrentResponsible for collecting market data and evaluating information from diverse market sources. Analyzing qualitative and quantitative information to support and review new and existing market strategies.Duties:• Perform market research and analysis on domestic and foreign military defense budgets, industry competitors, comparative technology and programs of record in support of tactical and strategic decision making for senior management.• Develop and present briefings and other related marketing materials to executive management/product lines.• Support ongoing CDA initiatives: Innovation process, competitive intelligence notebook, quarterly performance reviews and annual strategic plan briefs.• Evaluate pipeline quality based on sales, profit, bookings, capital expenditures and other financial statistics to keep management informed of the company’s current growth position and forecasted trends.• Participate in the due diligence and prioritization of acquisition candidates and/or divestiture scenarios by analyzing company history, financials, technology, competitors, growth opportunities, etc.• Assist in the development of the annual strategic plan by reviewing the current business position, assessing key growth objectives, financial forecast, discretionary allocation, market environment, competitive dynamics, etc.• Identify and contend for useful marketing research tools to enhance competitive intelligence.