• Direct organic search campaigns for various clients, both local and national, including e-commerce, with a focus on ROI/leads. Optimize client websites to help them climb the ranks naturally and drive quality traffic through effective keyword research, meta tags, on-page content, & more. Conceive new and creative ways to build back-links. Send monthly client reports utilizing Google Analytics to provide traffic and other metrics. Make strategic adjustments as necessary to Google algorithm updates affecting search. • Manage/motivate the SEO department of SEOM Interactive. Responsible for helping the department grow from one employee (myself) to 20 employees (and growing) in seven years. • Oversee public relations efforts for clients, including press release writing, targeted media outreach, etc.

• Coordinated internal/external communications and marketing initiatives for the third largest public radio station in the country, reporting to the Director of Communications.• Compiled, wrote, and edited three monthly e-newsletters to station donors and employees, and compiled, wrote, and edited the Annual Report. • Proactively pitched station events, notable guests, milestones, and anniversaries and updated wamu.org (Drupal) as necessary with press releases, important announcements, etc.

• Responsible for increasing media coverage of various clients in a number of industries. Established and maintained relationships with both local and national media. • Generated media buzz and coverage around events, product launches, partnerships, conferences, campaigns, workshops, etc. Drafted copy for websites, speaker abstracts, pitches, press releases, brochures, newsletters, advertisements, and more.

Reported to the Director of PR and an Account Executive and assisted them with various clients in the lifestyle, restaurant & hospitality, and non-profit industries. Responsibilities included writing press releases, media alerts, and pitch letters, maintaining and updating databases & media kits, and supporting the staff at events.