Laure Pichon Email & Phone Number

Amsterdam, NH, NL

Amsterdam, North Holland, Netherlands

Amsterdam, North Holland, Netherlands

- Drive Brand Strategy for adidas Fragrances & Gifting >$80m- Development of key strategic Fragrance project for adidas driving incremental growth via close collaboration with cross functional teams (Consumer Marketing Insights, Portfolio Strategy, Commercial Excellence, Merchandising)- Relaunched Core Fragrance portfolio driving +10% NR- Launched UEFA.

Amsterdam, Netherlands

- Develop new scenting strategy, including the relaunch of the core mass fragrance business and the expansion into new formats in line with post-covid consumer trends and secured alignment with the adidas license. - Lead the mass fragrance relaunch innovation and build strong relationships with cross-functional teams. - Build relationships with key local.

Sydney, Australia

- Ensured smooth transition of two new brands to the Coty portfolio from the previous local distributor following the recent acquisition, via strong collaboration with Sales and Supply Chain to bring the brands back to growth.- Maintained Gucci Fragrance’s growth at +35% (+0.6 share point) vs PY (total fragrance +4.6%) in the first 12 months of overtaking.

- Returned brand to growth from -4% to +19% MAT (twice as fast as category growth) in value despite a long transition period (sale announcement and integration).- Re-launched the brand into the Australian market through a successful 360 campaign around Bastille Day, which was a finalist at the 2017 MFA (Media Federation of Australia) Award.- Improved.

Melbourne, Australia

- Brands: Bourjois and Warner Bros. since November 2013, and MUD since January 2015.- Awarded with the best Planogram Management Award among Bourjois’ distributors of the Asia Pacific region, which drove sell out by 10% vs. PY in the first quarter post stand update. - Budget management: relocated production of point of sales to China by reworking the.

Melbourne, Australie

- Managed the creation of point of sales, planogram claims and new stand to the creative department. - Maintained social media pages for the brands Bourjois, ulta3 and essence.- Created trend reports for upcoming make-up launches for Heat’s own brand, ulta3.

Paris, France

- Provided a high level of customer service in the Paris flagship store. - Successfully contributed to achieve the store’s monthly sales budget.

Master'S Degree, Marketing/Marketing Management, General

2011 - 2013: Masters of Management, specialised in Marketing 2009 - 2011: Bachelor of Management

Master'S Degree, Marketing/Marketing Management, General

University Exchange Program in Taipei, Taiwan

Bachelor'S Degree, Business Administration And Management, General

University Exchange Program in Toronto, Ontario, Canada