Laure Pichon Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

Amsterdam, North Holland, Netherlands

- Drive Brand Strategy for adidas Fragrances & Gifting >$80m- Development of key strategic Fragrance project for adidas driving incremental growth via close collaboration with cross functional teams (Consumer Marketing Insights, Portfolio Strategy, Commercial Excellence, Merchandising)- Relaunched Core Fragrance portfolio driving +10% NR- Launched UEFA fragrances in Brazil, roll out in 1,200 doors in Y1. Unlocked influencer partnership with UEFA and adidas

Amsterdam, Netherlands

- Develop new scenting strategy, including the relaunch of the core mass fragrance business and the expansion into new formats in line with post-covid consumer trends and secured alignment with the adidas license. - Lead the mass fragrance relaunch innovation and build strong relationships with cross-functional teams. - Build relationships with key local markets and regional teams to ensure brand plans are in line with local needs. - Guided and managed Assistant Manager on the development of the Gifting 2021 program.

Sydney, Australia

- Ensured smooth transition of two new brands to the Coty portfolio from the previous local distributor following the recent acquisition, via strong collaboration with Sales and Supply Chain to bring the brands back to growth.- Maintained Gucci Fragrance’s growth at +35% (+0.6 share point) vs PY (total fragrance +4.6%) in the first 12 months of overtaking the brand while anniversarising the launch of Bloom in Y2.- Returned Burberry Fragrance to growth from -24% vs PY to +49% in the first 12 months post transition.- Achieved strong 360 blockbuster launches driving Gucci to top 2 at launch (Bloom Nettare Di Fiori) and top 5 Fragrance (Guilty Revolution).- Re-launched Burberry Beauty counters into 6 key doors in local Department Store David Jones after being de-listed pre-transition a year prior.- Launched Gucci & Burberry counters in New Zealand, respectively #3 and #7 Beauty brands in launch week.- Managed and trained one direct report (Assistant Brand Manager).

- Returned brand to growth from -4% to +19% MAT (twice as fast as category growth) in value despite a long transition period (sale announcement and integration).- Re-launched the brand into the Australian market through a successful 360 campaign around Bastille Day, which was a finalist at the 2017 MFA (Media Federation of Australia) Award.- Improved bay-performance with the roll out of brand-new merchandising units. - Ensured the smooth acquisition of the brand within the Coty portfolio by on-boarding the relevant stakeholders (Supply Chain, Sales team, Trade Marketing) which enabled brand growth. - Contributed to securing increased distribution by 50% within the major retailer via negotiations of additional space thanks to brand performance & strong marketing plans.- Increased Facebook community and digital mentions by 60% v PY via development of strong & engaging content relevant to the target audience.- Managed and trained direct report (Assistant Brand Manager), who was promoted within a year.

Melbourne, Australia

- Brands: Bourjois and Warner Bros. since November 2013, and MUD since January 2015.- Awarded with the best Planogram Management Award among Bourjois’ distributors of the Asia Pacific region, which drove sell out by 10% vs. PY in the first quarter post stand update. - Budget management: relocated production of point of sales to China by reworking the milestones for the project which reduced cost of counter trays by 25%, a saving that was reinvested into new displays.- Developed a strong social strategy for Bourjois, which led to an increase in the online community on Facebook (+34%) and Instagram (+100%). Managed the implementation of the Funday Monday application.- Built competitor analysis reports (iRi) to optimize the brand portfolio and pricing strategy.

Melbourne , Australie

- Managed the creation of point of sales, planogram claims and new stand to the creative department. - Maintained social media pages for the brands Bourjois, ulta3 and essence.- Created trend reports for upcoming make-up launches for Heat’s own brand, ulta3.

Paris , France

- Provided a high level of customer service in the Paris flagship store. - Successfully contributed to achieve the store’s monthly sales budget.

Master'S Degree, Marketing/Marketing Management, General

2011 - 2013: Masters of Management, specialised in Marketing 2009 - 2011: Bachelor of Management

Master'S Degree, Marketing/Marketing Management, General

University Exchange Program in Taipei, Taiwan

Bachelor'S Degree, Business Administration And Management, General

University Exchange Program in Toronto, Ontario, Canada