B2B business development in 9 countries: France, Italy, Spain, Portugal, Benelux, Switzerland, HungaryMulti channel partners: national telco, retail, health, e-tailers, associationsProspection, negotiation, retention, training and technical support level 1Management of the devices lifecycle: requirement of the needs, beta-testing, pricing, go-to-market, promotional activitiesMarket analysis, bench-marking, sales forecastsDefinition and realization of the marketing plan: PR, social networks, newsletters, trade-shows, printCreation of a national network in France of prescribers and influencersClose cooperation with R&D and engineering teamsConstant adaptation to the specific needs of the visually impaired people, either blind or low vision--> French SME manufacturing mobile phones and GPS for the visually impaired – 12 employees

Definition and implementation of dedicated marketing activities for each B2B CustomerCustomer portfolio: operators, retailers, e-tailers, wholesalersPermanent support of the Sales Account ManagersKPIs and budget monitoringManagement of marketing agenciesClose cooperation with internal services: Digital Marketing, Legal, Product Managers teamsClose work with Microsoft--> Sell-in and sell-through marketing activities: promotional campaigns, in-store and drive-to-store actions, national roadshows, street marketing events, POS material, PR kits, training & demo kits--> Channel Account Management: Bouygues Télécom, ThePhoneHouse, Audim, Modelabs, Amazon, Fnac.com, Cdiscount, Rueducommerce, Pixmania, Avenir Télécom

Product lifecycle management for France: pricing, packaging, promotional activities, end-of-lifeDesign and execution of national marketing plans Marketing events and trade shows organizationPermanent support of the sales team: 5 KAM and 7 Sales Rep.Development of communication, sales and demo toolsMonthly sales forecast, value and quantityMarket analysis, benchmarkingManagement of marketing agenciesPartnership negotiation with Canal+ and Adidas--> Key achievement: creation and deployment of a brand new merchandising project for 2 national retailers

Implementation of the instore marketing and commercial strategy - new planning every 2 weeksSales analysis and reports to the HQManagement of employees planningEmployees training: products, marketing activities, sales methodsStock management and weekly products orderSupport of sales team during peak time--> New merchandising concept store--> Biggest revenue in Canada: 1,5M$/y

Planning and coordination of internal/external events: roadshows, workshops, demo days, sales team trainings, incentivesEnhancement of sales best practices with national sharingManagement and emailing campaigns