Laure Van Ravensberg Email & Phone Number

Amsterdam, North Holland, Netherlands

Amsterdam, North Holland, Netherlands

Netherlands

The goal of these events is to give women who are working in the field of analytics a stage since there are few female speakers. Besides sharing knowledge about analytics, there is also a network event afterwards. We are providing a platform and community for female experts in the (digital) analytics field. Even though the speakers are female, both men and women are invited to these events.

Amsterdam, North Holland, Netherlands

Vancouver, British Columbia, Canada

Flywheel Digital is a leading technical digital marketing agency working for clients all over Canada and the USA. My focus was on leading the analytics team, growing the analytics side, working cross-functional with other teams, giving training and helping clients both strategically as well as hands-on with (technical) analytics and digital marketing. My clients ranged from projects with large corporations (ICBC(large Canadian car insurance company) HSBC (bank), Telus (Telcom)), eCommerce… Show more Flywheel Digital is a leading technical digital marketing agency working for clients all over Canada and the USA. My focus was on leading the analytics team, growing the analytics side, working cross-functional with other teams, giving training and helping clients both strategically as well as hands-on with (technical) analytics and digital marketing. My clients ranged from projects with large corporations (ICBC(large Canadian car insurance company) HSBC (bank), Telus (Telcom)), eCommerce (Glory Juice Co., Lighthouse Labs (education), AspenClean, Juniper) and B2B (routific (software)). Show less

Amsterdam Area, Netherlands

Vattenfall is a leading European energy company and market leader of the Netherlands. My focus was on managing digital marketing for several teams within Vattenfall in order to attract prospects as well as retain customers. Especially taking into account the Customer Lifetime Value (CLV). Furthermore, my focus was on accelerating the digital transformation within the corporation and supervising the trainees and interns.I worked together with the internal digital marketing team and… Show more Vattenfall is a leading European energy company and market leader of the Netherlands. My focus was on managing digital marketing for several teams within Vattenfall in order to attract prospects as well as retain customers. Especially taking into account the Customer Lifetime Value (CLV). Furthermore, my focus was on accelerating the digital transformation within the corporation and supervising the trainees and interns.I worked together with the internal digital marketing team and digital marketing agencies to execute my innovative strategies. I managed to bring several departments from the organisation together (Business Intelligence, (Digital) Marketing, Customer Experience, Analytics and more) to have the most data-driven, client-centric and profitable plan. As an example, my latest project showed a major positive impact on both monetary value and client satisfaction. This was established by the use of a Data Management Platform (DMP) to recognize our clients in combination with social media targeting. Show less

My main goal in the team is to build a bridge between paid media and (web) analytics byoptimizing data usage and processes between the two.Consulting clients in making decisions about which data they should track (first) toenrich their data. Helping clients make optimal use of mixing their campaign andwebsite data on strategic/tactical level. Implemented technical Google Tag Manager(GTM) containers for clients. Restructuring of 18 countries / GTM containers to 1global… Show more My main goal in the team is to build a bridge between paid media and (web) analytics byoptimizing data usage and processes between the two.Consulting clients in making decisions about which data they should track (first) toenrich their data. Helping clients make optimal use of mixing their campaign andwebsite data on strategic/tactical level. Implemented technical Google Tag Manager(GTM) containers for clients. Restructuring of 18 countries / GTM containers to 1global container from beginning to start. Set-up Google Analytics (GA) to filter andenrich data. Dashboarding for several clients with Data Studio. Training clients inunderstanding GA/GTM/Data Studio. Show less

Netherlands

My main goal was professionalizing the programmatic department and expanding theprogrammatic services at Maxlead. My main focus was at the data and technical part ofprogrammatic marketing.Advising customers in finding the ideal media mix of video and display advertising.Specialist in programmatic marketing, i.e. advising on strategic level, setting up andoptimizing display campaigns based on obtained data insights in DV360, DoubleClickCampaign Manager and AdWords… Show more My main goal was professionalizing the programmatic department and expanding theprogrammatic services at Maxlead. My main focus was at the data and technical part ofprogrammatic marketing.Advising customers in finding the ideal media mix of video and display advertising.Specialist in programmatic marketing, i.e. advising on strategic level, setting up andoptimizing display campaigns based on obtained data insights in DV360, DoubleClickCampaign Manager and AdWords. Training clients and other consultants - individuallyand in groups - in programmatic marketing.Besides managing programmatic campaigns, I also managed some SEA campaigns at the beginning for international clients. Show less

Dublin, Ireland & Amsterdam, The Netherlands

Selected by Google to participate in the Google Talent Factory 2016.This is a training program launched by Google in collaboration with leading online marketing agencies in the Netherlands to recruit graduate talent. This includes several training days at Google Dublin HQ and Google Amsterdam.The program was completed by obtaining the Google AdWords Advanced and Google Analytics certificate.

Amsterdam

Working with world-famous artists. Keeping the website up-to-date and improving SEO. Managing and analyzing Google Adwords campaigns and Google Analytics. Doing the online marketing and sales. Contact with press and artists. Helping with openings of exhibitions.

Creating and implementing the digital strategy in order to increase the hotel’s online visibility.

(Co-)Pitched and won a campaign for NVB. Helped building Reddy Buitenmarkt App. Determining online and offline strategies, doing market and desk research for Doritos, Hyundai, Friesland-Campina, Knab, Quaker, Kornuit, Hero, Diamant, Jan Pannenkoek, Reddy and NVB. Reviewing with and briefing creatives, account managers, designers, producers, brand video unit and other strategists.

Amsterdam

Coordinating and final responsibility of a team. Managing the logistics of the food preparation supplies from the head office to the event. Also taking the lead in several projects. Furthermore, responsible for the on site preparation of luxury food at exclusive events.

Master Sc., Business Administration (Msc.B.A.), Gpa 8 Out Of 10, Master Thesis 9.0 Out Of 10

9.0 out of 10 for Master Thesis, Title: Do multichannel shoppers buy and spend more? The effect of product category, demographic.

Bachelor Of Science (B.Sc.), Communication Science; Minor Business Administration; Participation In Honours Programme, Gpa 7.6 Out Of 10, Bachelor Thesis 7.9 Out Of 10

Activities and Societies: Participation in Honours Programme 7.9 out of 10 for Bachelor Thesis: ‘Facebook-ads, to do or not to do.