In a broad-brush capacity that straddles senior leadership and tactical execution, lead cross-platform strategies for BI tools and data, SMS, email, CRM, and consumer financing. Using the best practices from digital and growth marketing, I now oversee the strategic expansion of our CRM department in both external messaging and internal customer insights/analysis to monitor company wide LTV and other KPIs.I also spearheaded a company-wide data literacy and architecture strategy. And now maintain the database and BI tool, as well as new report/dashboard generation.In addition, I execute the Family of Brand's consumer finance program, including identifying and evaluating potential financing partners, negotiating terms, and managing partnerships. As well as analyze data to identify trends and opportunities to maximize incremental returns and provide the best customer experience in both ecomm and retail.

Introduced new processes and structure for analytics, including testing methodologies and performance KPIs, which elevated clients’ limited data capabilities with next-gen collection tools and reporting for more robust customer insights.• Pioneered a data categorization and taxonomy strategy to drive parity across multiple platforms, which provided deeper insights on campaign performance to better inform creative and media-mix strategies• Led onboarding for programmatic clients, to include third-party attribution, DSP and managed partner vetting, CRM data management, pixel implementation, and data visualization to report on progressive performance

Executed daily campaign management from bidding optimization and budget maintenance. Dug deeper into the data on a weekly, monthly, or quarterly basis to extrapolate insights and trends, and capitalized on them. Drove greater efficiencies through regular account hygiene to maximize spend. Built accounts from the ground up, creating the framework based upon client needs, developing the campaign structure, account set up across all both Bing and Google, and maintained daily optimizations to find incremental lift.Clients: Vanguard, Noosa Yoghurt

Facilitated all aspects of campaign development, including: research, proposal evaluations, media planning, generating IOs, billing, and analysis of campaign metrics.First point of contact between the client, publishers, and the agency.Client: Armani Exchange

Assisted employees with marketing, public relations and public policy tasks for both large and small companies. Constructed media lists, short term social media strategies and did preliminary background research for various clients or the firm.

A social media non-profit built to assist other non-profits gain exposure in the Greater Philadelphia Area. Analyzed the structural issues within the organization and generated a rebranding campaign for long-term success. Instituted a new framework for a more centralized and focused control of both the brand message and outreach program. Executed rebranding efforts in 2013.

Created an entirely new website for the school newspaper, updated the database, and inspired new readers with aesthetically pleasing design and style. - Transitioned to Wordpress platform and utilized HTML and CSS to create a unique website - Generated a 15 percent increase of unique views to the website in two months

Provided support for The Fanatic Sales team with presentation creation, client relations, captured air checks and market research.

Directly helped with employment board, responsibilities also included file auditing, administrative assistant, copying, filing, verifying and contacting references.